Town Longquan Tower Liquor Embalagem by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design de Edição Limitada e Personalizado Competition Category.
BronzeEdição Limitada· 2021
Town Longquan Tower Liquor Embalagem
by Jin Tao He
Client: Shantou Datianchao Brand Planning Co., Ltd.
A' Design Award de Bronze Winner in Edição Limitada Category
Verified Award Winner
Verify Award Status for #107515The Design
About Town Longquan Tower Liquor Embalagem
O design usa o conceito da torre para realizar o vinho criativo, único em forma de garrafa sobreposto em uma torre, na China não há "três sem festa" em que o significado de mais de três, dois amigos, bebendo vinho não é bonito. Uma pessoa sentada em meditação em cima de uma tampa de garrafa significa que o vinho não serve apenas para o alívio da tristeza, mas também para a introspecção através da degustação de vinhos.
The Recognition
About the A' Design Award de Bronze
Town Longquan Tower Liquor Embalagem conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Town Longquan Tower Liquor Embalagem seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Town Longquan Tower Liquor Embalagem satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
- Dimensions & Packaging
- no
- Tags
- Liquor and Spirits；Small bottle of wine
- Production Technology
- NO
- Design Challenge
- I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
- Research
- In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
- Inspiration
- Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
- Project Duration
- The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
- Operation Flow
- no
- Patents
- NO
- Team Members
- Designer:Fanggui Chen
- Image Credits
- NO
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