Fusionista Design de Interiores de Cinema by Oft Interiors Ltd.

Fusionista Design de Interiores de Cinema by Oft Interiors Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ouro in Design de Espaços Interiores e Exposições Competition Category.

OuroInterior· 2021

Fusionista Design de Interiores de Cinema

by Oft Interiors Ltd.

Client: Emperor Cinemas

A' Design Award de Ouro Winner in Interior Category

28,230

Verified Award Winner

Verify Award Status for #107804

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fusionista Design de Interiores de Cinema

Fusionista é um projeto de design de interiores de cinema criado a partir da renovação de um cinema já existente em Hong Kong. O projeto abrange 4375 metros quadrados distribuídos por quatro pavimentos. Os dois pavimentos inferiores acolhem a bilheteira e as áreas públicas, enquanto os dois pavimentos superiores albergam as salas de projeção. O percurso de circulação conduz os visitantes junto aos balcões de refeições ligeiras no caminho para as salas, o que favorece as vendas. Mármore, alumínio, tecido, alcatifa e vidro distinguem cada área pela cor e pela textura. Foram selecionados materiais duráveis para reduzir os custos de manutenção futuros.

The Recognition

About the A' Design Award de Ouro

Fusionista Design de Interiores de Cinema conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Fusionista Design de Interiores de Cinema seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Fusionista Design de Interiores de Cinema cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a renovation project whose original site is also a cinema. However, with the change of consumption structure and business model, the original cinema was not suitable for the needs of young consumers. A new high-end cinema with new function orientation and unique "experiential consumption scene" was hoped to be created.
Dimensions & Packaging: Area: 4375 sqm
Materials: marble, aluminum, fabric, carpet, glass, coaching and painting.
Tags: cinema, interior design, entertainment space, commercial space, renovation project
Production Technology: First of all, the profitability of the cinema is the sale of light food, therefore the line reflecting the traces of space users needs to guide consumers to different sales areas. The lower two floors are mainly for the ticketing area and the outside area, while the upper two floors are for the movie halls. In this way, the area of selling light food becomes the only way which must be passed to the cinema, which provides a favorable condition for the occurrence of consumption. The two upper floors are mainly providing a purer viewing environment for the cinema.
Design Challenge: What is different from the ordinary cinema is that, due to the limitation of the building itself, the entire cinema is distributed in four different floors and the functional areas are cut into pieces.
Research: How to plan all the functional areas reasonably while the area and size of each floor are different? This is the key point of this pondering over the design.
Inspiration: We emphasize the importance of "experiential consumption scene" to the current business environment in design, the thinking over design is not only reflected in the visual tension, but also in the control of materials, the arrangement of lines of moving, and the countless logic behind.
Project Duration: The project started in 2018 in HK and finished in 2019 in the same place.
Operation Flow: In addition to the arrangement of lines of moving, when it comes to the design style, the designer also presents distinctive functional space according to different materials of various colors, textures and tactile sensation, such as leather, copper, marble brick, steel bar and so on. At the same time, material properties need to be considered in the selection of materials, due to needs of the commercial space environment to be continuously maintained and the necessity to further reduce the maintenance cost in the later period.
Patents: Copyrights belong to Oft Interiors, 2019.
Team Members: CM Jao, Ken Cheung amd Yoyo Au
Image Credits: All images used in the submission was taken by Sean.