K11 Art House Cinema by Oft Interiors Ltd.

K11 Art House Cinema by Oft Interiors Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Design de Espaços Interiores e Exposições Competition Category.

PrataInterior· 2021

K11 Art House Cinema

by Oft Interiors Ltd.

Client: K11 Art House by UA Cinemas

A' Design Award de Prata Winner in Interior Category

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Verified Award Winner

Verify Award Status for #107851

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The Design

About K11 Art House Cinema

K11 Art House é um interior de cinema localizado em Hong Kong, China. O projeto tem como tema uma residência de montanha nevada, inspirada na arquitetura alpina suíça, e transporta elementos construtivos tradicionais para um espaço comercial moderno. O local ocupa 6.034 metros quadrados e reúne pelo menos cinco formatos de consumo, incluindo uma loja de música, um bar aberto, um espaço expositivo, um centro de performances e um serviço social personalizado. Mármore, alumínio, tecido, carpete e vidro são empregados em toda a extensão do projeto. A intenção é transformar o cinema em um complexo recreativo.

The Recognition

About the A' Design Award de Prata

K11 Art House Cinema conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que K11 Art House Cinema seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. K11 Art House Cinema é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In that experiment of space, the OFT design created the first future cinema themed with snow mountain residence in Asia based on the concept of "design & new retail", which took the lead in providing reference model for the cinema as "recreational complex".
Dimensions & Packaging: Materials: marble, aluminum, fabric, carpet, glass, coaching and painting.
Area: 6034 sqm
Tags: cinema, interior design, entertainment space, commercial space, renovation project
Production Technology: In the aspects of spatial situation and its commercial aesthetic, the hustle and bustle in Hong Kong correspond to its open and inclusiveness, with multiple culture blending and growing here. Designers are familiar with the chemical reaction brought by strangeness, so they do the opposite in the design. They select distant land, the Swiss snow mountain fragments of life, carrying the traditional style on architecture into modern commercial space, to wake up the spiritual eagerness of Hong Kong residents to "natural life".
Design Challenge: With the development of "new retail", the traditional entertainment space represented by the cinema has entered a transitional period.
Research: By repeating architectural elements, the OFT combines and splices previously unrelated materials to form an integral space, completing the remodeling of humanity and nature in a new sensory balance.
Inspiration: Enabling the DNA of K11 Art and cultural retail to continue is the key. The model of multicultural living area of K11 Musea brings new enlightenment for the incubation of future cinema: It needs to break out of the simplex consumption scene and introduce social intercourse, shopping, catering and art into the cinema.
Project Duration: The project started in 2018 in HK, China and finished in 2019 in the same place.
Operation Flow: In K11 Art House, the OFT and UA made a breakthrough by introducing at least five consumption formats, including music store, open bar, exhibition space, performance center and personalized acquaintance social service, to construct a composite consumption scene.
Patents: Copyrights belong to Oft Interiors, 2019.
Team Members: CM Jao, Ken Cheung, Shanny Cheung and Tobey Ngo
Image Credits: All images used in the submission was taken by Dennis Lo.