Eastern Blocks Joias de Concreto by Gerda Liudvinaviciute

Eastern Blocks Joias de Concreto by Gerda Liudvinaviciute is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Design de Joalharia Competition Category.

PrataJoalharia· 2021

Eastern Blocks Joias de Concreto

by Gerda Liudvinaviciute

Client: Celsius 273

A' Design Award de Prata Winner in Joalharia Category

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Verified Award Winner

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Colors

The Design

About Eastern Blocks Joias de Concreto

Eastern Blocks é uma coleção de joias em concreto inspirada nos blocos de apartamentos pré-fabricados da Europa Oriental. A coleção inclui colares e brincos que reproduzem as formas dos edifícios residenciais em painéis pré-moldados. O concreto foi escolhido por ser um material leve, não alergênico e de difícil ruptura. Cada peça nasce como um desenho tridimensional, seguido pela produção de protótipos e de moldes de silicone para a fundição. As peças de concreto finalizadas são então unidas a prata e couro. A coleção convida a um novo olhar sobre o patrimônio arquitetônico do Leste Europeu.

The Recognition

About the A' Design Award de Prata

Eastern Blocks Joias de Concreto conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Eastern Blocks Joias de Concreto seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Eastern Blocks Joias de Concreto é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is wearable architecture. Concrete material and brutalist design with the story behind makes these accessories more than wearable - it's an educational, fashionable manifesto about architectural heritage and society.
Dimensions & Packaging: Necklaces approx.17.5 cm x 15.5 cm and other 18x11 thickness 0.5- 1 cm. Earrings 4x2 cm concrete detail and optional 5-9 cm silver wire long. Other earrings 14.5x2 cm.
Tags: concrete jewelry, architectural jewelry, eastern european, blockhouses, brutalist jewelry, soviet architecture, brutalist architecture, jewelry artist, jewelry designer,
Production Technology: I chose concrete material - light, non-allergenic, and less fragile to create an ode of a brutalist dystopia. First of all, I designed 3d drawings, made prototypes, and then, started to create molds for concrete details with silicon. When the concrete pieces were finished, I started metalworking with silver and leather materials.
Design Challenge: To find a form, which would be understandable, that it's blockhouse jewelry, but minimalist, aesthetic and impressive.
Research: I made monitoring of the architecture and society attitude of Eastern European houses. My objective was to find a way, how to talk about post-Soviet society and Eastern European architecture heritage in fashion accessories. The main point is to start a discussion with locals' minds about this unique architecture and spread this wearable message. In this collection, I question people’s attitudes towards Soviet heritage and invite you to take a fresh look at Soviet architecture and society's illusions.
Inspiration: The collection was inspired by Eastern European panel blockhouses as an iconic modern community symbol. Shapes of panel buildings and us - people, who live in individuality fiction, because the truth is that only a few centimeters between the walls separate us and our individuality is just fiction in this world.
Project Duration: This project started as an idea 2018 but I finished this collection 2020.
Operation Flow: Wearable jewelry made of concrete. Light, strong, and non - allergic material make jewelry more comfortable and wearable. This technology and design give a chance to wear architecture in real form and material as a piece of jewelry.
Team Members: Designer and artist Gerda Liudvinaviciute (artist name CELSIUS 273).
Image Credits: Photographer: Ieva Rudzionyte Model: Paulina Judzinskyte, Make up and hair: Indrija Kneize
Video credits:
ColorTaste
Model: Gabija Rostovskyte