Landscape Caixa de Presente by JiaXin Qiu

Landscape Caixa de Presente by JiaXin Qiu is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2021

Landscape Caixa de Presente

by JiaXin Qiu

Client: Artaste

A' Design Award de Prata Winner in Embalagem Category

25,946

Verified Award Winner

Verify Award Status for #110244

View at A' Design Award Press Release Award Badge

Colors

The Design

About Landscape Caixa de Presente

Landscape é uma caixa de presente concebida para os tradicionais bolos da lua chineses. A embalagem apresenta um cenário de ondas, montanhas e a lua, com um coelho da mitologia chinesa a correr sobre o mar. As montanhas recorrem à cor tradicional chinesa Danxia. O cenário tridimensional é construído a partir de lâminas planas de papel, sendo cada lâmina colocada a uma distância igual, da frente para trás. O papel é impresso e depois gravado ao pormenor por laser. Gavetas na base acomodam os bolos da lua, e outras gavetas integradas no cenário guardam facas e garfos. A utilização do papel mantém os custos de produção reduzidos.

The Recognition

About the A' Design Award de Prata

Landscape Caixa de Presente conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Landscape Caixa de Presente seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Landscape Caixa de Presente é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The elements of waves, Chinese mountains and the moon to make up a spectacular picture. The color of the mountain comes from the traditional Chinese color "Danxia". The rabbit running in the sea comes from Chinese mythology. This design is used for Chinese traditional food moon cakes.
Dimensions & Packaging: Width175mm depth175mm height275mm
Tags: Chinese, paper cut, 3D, Installation art
Production Technology: The 3D scene is divided into 2D slices, and each slice is arranged at the same distance from near to far to form a unique visual effect. The material used is just paper. The paper is printed into a picture, and the details of the pattern are engraved by laser.
Design Challenge: This gift box hopes to show good visual effects on the front, left and right sides and above. So in the end, the scene presented by the gift box has no boundaries. Tried in resin, glass and other materials, but finally only used paper.
Research: Studied Chinese traditional colors and found that during the Ming Dynasty, many painters in southern China began to make western style paintings for western merchants. The colors used in these paintings are brighter and softer. This is a very special era in which Chinese and Western cultures blend. So red is used as the mountains color , while the traditional Chinese mountains were mostly green or gray.
Inspiration: In 2020, people have just experienced an epidemic disaster. This package is designed with some brighter colors. Soft lines and spectacular scenery can be relaxing. The use of paper can reduce manufacturing costs, and lower final product prices will allow more people to choose this wonderful gift. Using 2D to show 3D effect has been a success.
Project Duration: The project completed in Shanghai in July 2020
Operation Flow: There are drawers at the bottom of the gift box to hold moon cakes. And in the three-dimensional scene, there are drawers to put knives and forks.