Yanghe Personal Letters Baijiu Embalagem de Bebida Alcoólica por Zhaoxin Zhu and Dongyan Ruan

O design Yanghe Personal Letters Baijiu Embalagem de Bebida Alcoólica por Zhaoxin Zhu and Dongyan Ruan é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2021

Yanghe Personal Letters Baijiu Embalagem de Bebida Alcoólica

por Zhaoxin Zhu and Dongyan Ruan

Cliente: Jiangsu Yanghe Distillery Co., Ltd

Vencedor do A' Design Award de Bronze na Categoria Embalagem

14,775

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Cores

O Design

Sobre Yanghe Personal Letters Baijiu Embalagem de Bebida Alcoólica

Yanghe Personal Letters Baijiu é a embalagem de um destilado chinês produzido em Suqian, na província de Jiangsu, uma região reconhecida pela sua produção de bebidas alcoólicas. O design apresenta a caligrafia dos literatos chineses sob a forma de cartas manuscritas, enquanto um mapa local mostra os rios, lagos e as zonas húmidas que rodeiam a destilaria. A garrafa é feita de cerâmica com um esmalte branco mate, e a tampa pode ser utilizada como copo. A caixa exterior é feita de papel ondulado ecológico envolvido por uma capa de papel, e abre-se com facilidade.

O Reconhecimento

Sobre o A' Design Award de Bronze

Yanghe Personal Letters Baijiu Embalagem de Bebida Alcoólica conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Yanghe Personal Letters Baijiu Embalagem de Bebida Alcoólica seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Yanghe Personal Letters Baijiu Embalagem de Bebida Alcoólica satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Dimensões e Embalagem: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Etiquetas: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Tecnologia de Produção: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Desafio de Design: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Pesquisa: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inspiração: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Duração do Projeto: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Fluxo de Operação: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Membros da Equipa: Designer: Dongyan Ruan
Créditos de Imagem: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.