HBI Ceramiche Design de Interiores de Sede Corporativa by Po Yang Chu

HBI Ceramiche Design de Interiores de Sede Corporativa by Po Yang Chu is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Design de Espaços Interiores e Exposições Competition Category.

PrataInterior· 2021

HBI Ceramiche Design de Interiores de Sede Corporativa

by Po Yang Chu

Client: Hbi Architects Milano

A' Design Award de Prata Winner in Interior Category

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Verified Award Winner

Verify Award Status for #111336

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The Design

About HBI Ceramiche Design de Interiores de Sede Corporativa

A HBI Ceramiche é um interior de sede corporativa que funciona também como centro de atendimento e centro de exposições. A fachada tem 17 metros de altura e 32 metros de largura. Um vazio em forma de pátio constitui o núcleo da planta. Elementos escalonados criam a plataforma expositiva, o palco e os assentos, e a mesma composição em degraus molda a fachada, de modo que interior e exterior sejam lidos como uma única forma. Lâminas de pedra são amplamente utilizadas como pavimento, garantindo uma superfície integrada. Um pequeno refeitório foi acrescentado para os funcionários e os clientes em visita.

The Recognition

About the A' Design Award de Prata

HBI Ceramiche Design de Interiores de Sede Corporativa conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que HBI Ceramiche Design de Interiores de Sede Corporativa seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. HBI Ceramiche Design de Interiores de Sede Corporativa é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The overall layout of the space has a sense of hierarchy, forming the beauty of dynamic rhythm, and focusing on the space in the opening and closing, creating a harmonious and orderly space experience. With a new creative concept, show the exquisite exhibition hall of high style.
Dimensions & Packaging: The courtyard is composed of the exhibition platform, stage, seat and other elements composed by "ladder", which becomes the "empty" field of multi-function communication space, and forms the facade according to the composition of "ladder". The exterior facade becomes the dynamic cortex projecting outward from the interior space, making the interior and exterior merge into one.
Tags: HBI Headquarters, Empty, Exquisite
Production Technology: A large number of rock slab paving applications are used to realize the integrated expression of space.
Design Challenge: Fixing the problem with employees' and coming clients' lunch problem, the service center extends to build a small canteen. To keep in line with the overall design concept, the canteen owns the modern and practical functions meantime.
Research: The design key of this project is 17 meters high, 32 meters wide facade performance, the main design concept to the case for the shape of "empty（Void as patio)" ladder and platform.The use of "Wall as the Volume" became the layout of the brands.The Patio is composed of the exhibition platform, stage, seat and other elements composed by "ladder", which becomes the "Void as patio" field of multi-function communication space, and forms the facade according to the composition of "ladder".The overall layout of the space has a sense of hierarchy, HBAR, as the "public art" by the green pool of the park, echoes the EXHIBITION hall of HBI headquarters.With a new creative concept, show the exquisite exhibition hall of premium design style.
Inspiration: The main design concept of this case is to shape the "empty" ladder and platform, to shape the multi-functional communication space inside, to form the shape appearance of the facade outside, from which the interior and the exterior become one, to construct the creative visual space in the multi-compound structure.
Project Duration: The project finished at 17th, October, 2018 in Foshan, China, and the duration was 180 days.
Operation Flow: HBI CERAMICHE Operational HQ, serving as a service center and exhibition center, welcoming the clients from worldwide.
Patents: Copyrights belong to HBI ARCHITECTS MILANO,2018.
Team Members: Architect/Design Director: PO YANG CHU
Image Credits: CREDITS belong to HBI ARCHITECTS MILANO, 2018.