Hotel New Grand Ready-to-eat Meals Embalagem de Alimentos by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ouro in Design de Embalagem Competition Category.
OuroEmbalagem· 2021
Hotel New Grand Ready-to-eat Meals Embalagem de Alimentos
Client: Hotel New Grand
A' Design Award de Ouro Winner in Embalagem Category
Verified Award Winner
Verify Award Status for #114030The Design
About Hotel New Grand Ready-to-eat Meals Embalagem de Alimentos
Hotel New Grand Ready-to-eat Meals é um projeto de embalagem para pratos prontos, incluindo curry de carne bovina, curry de frango e molho de massa à napolitana. A caixa é feita de cartão e utiliza o motivo de uma panela de caldo como principal elemento gráfico. O design minimalista evita as ilustrações e as fotografias de alimentos comumente vistas em embalagens de refeições prontas. A intenção é transmitir a tradição e o prestígio de um hotel clássico de Yokohama com um toque de espirituosidade. A embalagem é adequada para refeições em casa e também é escolhida como presente.
The Recognition
About the A' Design Award de Ouro
Hotel New Grand Ready-to-eat Meals Embalagem de Alimentos conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Hotel New Grand Ready-to-eat Meals Embalagem de Alimentos seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Hotel New Grand Ready-to-eat Meals Embalagem de Alimentos cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
- Dimensions & Packaging
- Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce) - Tags
- Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
- Production Technology
- The box of the package is made of cardboard.
- Design Challenge
- The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
- Research
- In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
- Inspiration
- This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
- Project Duration
- The project started in January 2020 and finished in November 2020 in Japan.
- Operation Flow
- It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
- Team Members
- Art Director/Designer : Kazuaki Kawahara
- Image Credits
- Kazuaki Kawahara, 2020.
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