Food in Nature Fotografia Gastronômica by Duc Bui

Food in Nature Fotografia Gastronômica by Duc Bui is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Design de Fotografia e Manipulação Fotográfica Competition Category.

FerroFotografia· 2021

Food in Nature Fotografia Gastronômica

by Duc Bui

Client: FPDB Creative

A' Design Award de Ferro Winner in Fotografia Category

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Verified Award Winner

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Colors

The Design

About Food in Nature Fotografia Gastronômica

Food in Nature é um projeto de fotografia gastronômica criado para um restaurante de frutos do mar em Ho Chi Minh, no Vietnã. A série apresenta os pratos de um novo menu de alta gastronomia, sendo que cada prato recebe seu próprio layout e sua própria narrativa. O conceito relaciona a comida à natureza ao mostrar flores frágeis brotando de pedras áridas, uma cena que sugere sobrevivência e crescimento. As cores vibrantes das flores e as formas inusitadas das pedras são enfatizadas. A luz artificial foi utilizada para imitar a luz refletida pelo mar e para expressar o frescor dos frutos do mar.

The Recognition

About the A' Design Award de Ferro

Food in Nature Fotografia Gastronômica conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Food in Nature Fotografia Gastronômica seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Food in Nature Fotografia Gastronômica merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
Dimensions & Packaging: Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
Tags: photography, food, seafood, nature, survival
Production Technology: Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
Design Challenge: The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
Research: How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
Inspiration: The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
Project Duration: The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
Operation Flow: Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
Team Members: Duc Bui & FPDB Creative
Image Credits: Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.