The Rice of Friendship Embalagem de Caixa de Presente por Xiaoning You

O design The Rice of Friendship Embalagem de Caixa de Presente por Xiaoning You é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2021

The Rice of Friendship Embalagem de Caixa de Presente

por Xiaoning You

Cliente: Zhimao Rice

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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O Design

Sobre The Rice of Friendship Embalagem de Caixa de Presente

O Arroz da Amizade é um projeto de embalagem de presente para o arroz Wuchang, da província de Heilongjiang, na China. A caixa externa comporta 3 quilos de arroz distribuídos em seis caixas menores de 500 gramas cada, de modo que as caixas ainda fechadas permaneçam fáceis de armazenar. Ímãs ocultos, inseridos em furos passantes na caixa e na tampa, formam um fecho que evita a abertura acidental e arranhões durante o transporte. A ilustração impressa mostra duas figuras separadas por montanhas e rios, saudando uma à outra com gestos tradicionais chineses. O estilo gráfico remete à pintura clássica chinesa de paisagem e expressa a amizade.

O Reconhecimento

Sobre o A' Design Award de Bronze

The Rice of Friendship Embalagem de Caixa de Presente conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que The Rice of Friendship Embalagem de Caixa de Presente seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. The Rice of Friendship Embalagem de Caixa de Presente satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
Dimensões e Embalagem: Gift box: 287*183.5*88mm
Inside the box: 85.5*175*43.5mm
This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store.
Etiquetas: Wuchang City, rice, package,
Tecnologia de Produção: Gift box: 115g Earl paper, beige, four color single side printing, hot silver process.
Inside the box: 350g Earl paper, beige, four color single side printing.
Desafio de Design: Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice.
The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products.
Pesquisa: In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
Inspiração: Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
Duração do Projeto: The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.
Fluxo de Operação: The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful.
The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great.
Patentes: Trademark registration Number: 18066904
Trademark Holder: Wuchang Zhimao Rice Planting Professional Co-op
Membros da Equipa: Designer: Xiaoning You
Copywriter: Haiqi Wang
Créditos de Imagem: Example: Image #1: Creator You Xiaoning, Friendship, 2015.
Example: Image #2: Creator You Xiaoning, Friendship, 2015.
Example: Image #3: Creator You Xiaoning, Friendship, 2015.
Example: Image #4: Creator You Xiaoning, Friendship, 2015.
Example: Image #5: Creator You Xiaoning, Friendship, 2015.