Tongchuang Design Embalagem by Yongjun Chen

Tongchuang Design Embalagem by Yongjun Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2021

Tongchuang Design Embalagem

by Yongjun Chen

Client: Shenzhen Technology University

A' Design Award de Bronze Winner in Embalagem Category

8,446

Verified Award Winner

Verify Award Status for #116321

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongchuang Design Embalagem

Tongchuang Design é um projeto de embalagem criado para um produto de limpeza e clareamento. A embalagem é impressa com uma tinta especial. Todos os textos e grafismos oxidam gradualmente e desvanecem ao longo do prazo de validade. A mudança lenta, do forte ao tênue, reduz o impacto ambiental da tinta e favorece a saúde. A imagem que se apaga também remete à ação de descontaminação do produto. Os grafismos utilizam poucos elementos extraídos de antigos caracteres chineses, apresentados de forma contemporânea. A embalagem tem 200 mm de largura, 82 mm de profundidade e 249 mm de altura.

The Recognition

About the A' Design Award de Bronze

Tongchuang Design Embalagem conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Tongchuang Design Embalagem seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Tongchuang Design Embalagem satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special ink printing, all text and graphics gradually oxidize and disappear during the shelf life, caring for health and eliminating the negative impact of ink on the environment. The visual presentation from strong to weak and disappearing shows the excellent performance of decontamination and whitening of the product, the visual experience is intuitive and novel, making the brand stand out among similar products, enhancing brand recognition and promoting sales.
Dimensions & Packaging: Width 200mm*Depth 82mm*Height 249mm
Tags: Experience the novelty, the characteristic ink printing, reduce pollution, green environment
Production Technology: Special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of the ink on the environment, and the novelty of visual experience.
Design Challenge: Minimalist design, simple and mature process, easy to use for production.
Research: Using special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of ink on the environment, forming the feeling of experiencing novelty of the product and promoting sales.
Inspiration: The few elements of Chinese characters convey the characteristics of rich connotation, and the design effect of "less is more" has been achieved.
Project Duration: 2020
Operation Flow: Efficient communication means that it is convenient to use ancient Chinese characters to present them in a contemporary form, which can inherit the quality of tradition without losing fashion. It has a strong and striking personality to promote sales.
Team Members: Jiajia Li，
Yongjun Chen,
Cong Fan,
Chengri Tang,
Zhiguo Liu