Vitra RimEx Wall Hung Series Animação Promocional by Digital Panorama

Vitra RimEx Wall Hung Series Animação Promocional by Digital Panorama is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Design de Cinema, Vídeo e Animação Competition Category.

FerroCinema· 2021

Vitra RimEx Wall Hung Series Animação Promocional

by Digital Panorama

Client: Digital Panorama

A' Design Award de Ferro Winner in Cinema Category

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Verified Award Winner

Verify Award Status for #117216

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Colors

The Design

About Vitra RimEx Wall Hung Series Animação Promocional

A Série Vitra RimEx Suspensa é um conjunto de três filmes de animação promocionais criados para uma linha de sanitas suspensas sem aro. Cada filme tem quinze segundos de duração e é apresentado em alta definição total a vinte e cinco fotogramas por segundo. Os filmes são inteiramente gerados por computador. Todos os elementos foram modelados e animados em software tridimensional, depois renderizados, combinados com simulação de líquidos e compostos. As superfícies de água e cerâmica são apresentadas num cenário simples e fresco para explicar a fácil limpeza e o design higiénico da linha.

The Recognition

About the A' Design Award de Ferro

Vitra RimEx Wall Hung Series Animação Promocional conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Vitra RimEx Wall Hung Series Animação Promocional seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Vitra RimEx Wall Hung Series Animação Promocional merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The ceramic workshop founded by Dr. Nejat F. Eczacibasi in Istanbul, in 1942.With the ceramic tiles factory in the 90s, Bozuyuk rapidly became Vitra main production campus. The rimex WC pan that beats all formulas for easy cleaning. The rimex wc pan prevents proliferation thanks to its innovative design. rimex is easy to clean and offers maximum hygiene.
Dimensions & Packaging: 15 seconds each and 3 films in total. 1920 1080 Full HD. Frame Rate 25Fps
Tags: Hygiene,Rimless,Hung WC,CGI,Art, Animation, Computer Animation,Vitra
Production Technology: %100 CGI animation. All elements were modelled in 3d space and animated in Autodesk 3Ds Max software. Rendering Engine V-Ray and Liquid Simulation is Realflow. Compositing was made in Adobe After Effects.
Design Challenge: The main objective was to support VitrA's design and technology. The world of this product had to be simple and fresh. The main elements of the animation were the water and ceramic materials that was used to build the modern design. They had to look real to convince the audience. Combining all these with a music in harmony, was the main challenge. T
Research: Sales reports and benchmarks were examined to filter the most known designs of toilets. We came across the fact that VitrA is very well known product. Our client briefed us about the technology of this product. The animation was planned to be aired on social media such as VitrA’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionnaire to measure the effectiveness of the film.
Inspiration: The rimless WC pan Rimex prevents proliferation thanks to its innovative design. Rimex is easy to clean, and offers maximum hygiene. Rimex WC pans are available in various models suitable for all bathroom styles.
Project Duration: Our first presentation of the idea to the client was in 18th of December 2018. Production started within a week. We finished and delivered the final film in 26th of May 2019.
Operation Flow: This is a CG Animation videos. Planned to be played on social media platformas such as Youtube, Vimeo, Facebook, Instagram and Vitra’s web site.
Patents: Copyrights belong to VitrA Eczacibasi, 2019
Team Members: Agency - Digital Panorama
CG Supervisor - Emre GOREN
CG Artist - Serhat GUMUS
CG Artist Yusuf ERGIN
CG Artist - Mert KOSE
CG Artist - Kaan AZOV
3D Modeling - Teberdar GURBEY
3D Modeling - Arin ARICI
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER