Prakrishi Embalagem para Frutos Secos by Vishal Vora

Prakrishi Embalagem para Frutos Secos by Vishal Vora is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ouro in Design de Embalagem Competition Category.

OuroEmbalagem· 2021

Prakrishi Embalagem para Frutos Secos

by Vishal Vora

Client: Prakrishi

A' Design Award de Ouro Winner in Embalagem Category

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Colors

The Design

About Prakrishi Embalagem para Frutos Secos

Prakrishi é uma linha de embalagens para frutos secos criada para o mercado indiano. O design apresenta uma narrativa visual de um reino da saúde, no qual cada fruto seco é retratado como o rei do seu próprio reino. A embalagem é monocromática, e apenas o fruto seco é impresso em cores, de modo que o alimento se torna o ponto focal de cada embalagem. A linha utiliza sachês com fecho zip e impressão em quatro cores. Cada embalagem mede 140 mm de largura por 210 mm de altura. O objetivo é tornar o produto claro e facilmente reconhecível em uma prateleira repleta de opções.

The Recognition

About the A' Design Award de Ouro

Prakrishi Embalagem para Frutos Secos conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Prakrishi Embalagem para Frutos Secos seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Prakrishi Embalagem para Frutos Secos cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
Dimensions & Packaging: Width 140mm X Height 210mm
Tags: Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
Production Technology: Swiss Pack Zip Lock Packaging With 4 Color Printing
Design Challenge: Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
Project Duration: The project started in July 2020 in India and finished in December 2020 in India
Operation Flow: Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
Patents: None
Team Members: Vishal Vora and Team
Image Credits: Vishal Vora and Team