Id Fram Anel by Saedeh Sorouri is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design de Joalharia Competition Category.

BronzeJoalharia· 2021

Id Fram Anel

by Saedeh Sorouri

Client: Saedeh Sorouri

A' Design Award de Bronze Winner in Joalharia Category

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Verified Award Winner

Verify Award Status for #117721

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Colors

The Design

About Id Fram Anel

ID Fram é um anel que pode ser personalizado por quem o usa. A peça é confeccionada em prata de lei 925 por meio de técnicas tradicionais de ourivesaria, incluindo fundição, laminação, serragem e soldagem. São oferecidas duas molduras, uma circular e outra quadrada, permitindo que o anel combine com diferentes vestimentas. Quem o usa escolhe uma moldura e dispõe as gemas na ordem desejada. Tatuagens temporárias também podem ser utilizadas em conjunto com o anel. O objetivo é permitir que cada pessoa participe da criação de sua joia pessoal e reduzir o tempo e o custo da compra de diversas peças separadas.

The Recognition

About the A' Design Award de Bronze

Id Fram Anel conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Id Fram Anel seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Id Fram Anel satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This ring can match with any desired clothing; Creativity is not exclusive to specific people and anybody could design his/her jewelries independently.
Production Technology: Traditional silversmithing, which possesses special durability, was the making method of this work and the procedure took place in traditional silversmithing workshops. First 92.5 sterling silver was melted in furnace and after stages of rolling, sawing and soldering, has been made to this shape.
Design Challenge: The challenge was to design a decorative adornment in way that increase creativity and ideation, in addition to squandering avoidance. It was intended to make each user independent to be part of the design of his/her own jewelry and feel more creative and exclusive.
Research: Based on annual research, people spent a considerable amount of time on seeing, liking and purchasing manifold jewelries. People also value creativity notably and by using an artwork in which they themselves create, feel much more confident and exclusive.
Inspiration: The source of inspiration for this ring was the increment of creativity and variety in wearing jewelries and matching them with multifarious apparel, in which not only engage the user day by day and hence increase the creativity, but also gives the opportunity to create each desirable set with any clothing.
Project Duration: Design and ideation of this work was started near in end of 2019 in Tehran and the making process based on the traditional silver has ended in the same year.
Operation Flow: This work consists of two frames one circular and other squared. According to the user’s taste and choice of apparel, (s)he is able to opt its desired frame and then, with a pinch of creativity, decorates the gemstones in an arbitrary manner. Use of temporary tattoo regarding its limitation is also viable.

Read the Press Release