Prata Embalagem · 2021
Surplus Year After Year Embalagem
by Bo Yang
- A' Design Award de Prata 2021 in Embalagem
- CLIENT: Beijing Bofly Design Co.,LTD
- Estimated Number of Design Views: 29,132
- Verification code 32ABFF16F3 · Verify this award
Colors
About Surplus Year After Year Embalagem
Design de embalagem para destilado chinês. Atualmente, a embalagem excessiva de produtos Baijiu representa um desperdício grave e causa poluição ambiental. Portanto, o design da caixa e da bandeja interna utilizam matérias-primas degradáveis de baixo custo e proteção ambiental. O padrão de fluxo de água azul é pintado com pincel de caligrafia tradicional chinesa. Dois peixes dourados brincam rio acima nos desenhos gravados de ondulações verticais de água. É uma combinação perfeita entre cultura tradicional e design artístico.
About the A' Design Award de Prata
Surplus Year After Year Embalagem conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Surplus Year After Year Embalagem seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Surplus Year After Year Embalagem é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Press Kit
- Unique Properties
- It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
- Dimensions & Packaging
- Box 315×170×95mm, Bottle 255×65mm
- Tags
- Environmental protection, Green, Innovative, Fashionable, Modern Chinese style
- Production Technology
- The box design uses low-cost environmental protection degradable raw materials. The bottle is made of White Porcelain. The shape of the wooden bottle cap comes from the traditional paper fan, which is decorated with small metal fish. Recycled pulp is used as raw material for outer box packaging and the inner tray, and one-step molding process is used, and the bottle's relief shape juts out from the cover. traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body.
The box was tied with straw rope, and a metal fish hung on the front straw rope. The inner tray also uses recycled pulp, traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The design breaks the traditional Baijiu packaging impression, which has the industry innovation, and tries to create high-end product image with low cost environmental protection materials. - Design Challenge
- How to use low-cost, not that delicate materials to present the packaging gracefully, and it can reduce the later production process and labor costs, this is the biggest problem we have overcome.
- Inspiration
- The Chinese pronunciation of "surplus"and "fish" both called "Yu", "Surplus year after year" is a good wish in Chinese traditional culture. It means to wish every year's harvest can have surplus, which stands for a rich family and a happy life. The fan cap is also a form of expression of Chinese painting and calligraphy art. Our client wants to produce a low-cost, targeting high-end consumer groups and modern Chinese style product. Therefore, the design creativity comes into being.
- Project Duration
- The project started in June 2020 in Beijing and finished in December 2020 in Shijiazhuang.
- Operation Flow
- When you finish this bottle of Baijiu, the bottle could be used as vase, or just as a decoration. The box could be used as a storage box of small daily necessities.
