Beer Culture 2020 Relatório de Pesquisa de Mercado por Gabriela Maria Straka

O design Beer Culture 2020 Relatório de Pesquisa de Mercado por Gabriela Maria Straka é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Bronze na Categoria de Competição Design de Publicidade, Marketing e Comunicação.

BronzePublicidade· 2021

Beer Culture 2020 Relatório de Pesquisa de Mercado

por Gabriela Maria Straka

Cliente: Brau Union Österreich AG

Vencedor do A' Design Award de Bronze na Categoria Publicidade

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Cores

O Design

Sobre Beer Culture 2020 Relatório de Pesquisa de Mercado

Beer Culture 2020 é um relatório impresso sobre a cultura da cerveja na Áustria. O relatório apresenta os resultados de uma pesquisa representativa da população austríaca com 18 anos ou mais, realizada por um instituto independente de pesquisa de mercado por meio de entrevistas online e telefônicas. Os temas abordados incluem a importância das cervejas especiais, os hábitos de consumo, a produção sustentável de cerveja, a fidelidade à marca e os produtos sem álcool. Gráficos e símbolos simples apresentam os números de forma facilmente compreensível. O relatório contém 64 páginas de conteúdo e quatro páginas de capa.

O Reconhecimento

Sobre o A' Design Award de Bronze

Beer Culture 2020 Relatório de Pesquisa de Mercado conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Beer Culture 2020 Relatório de Pesquisa de Mercado seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Beer Culture 2020 Relatório de Pesquisa de Mercado satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Dimensões e Embalagem: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Etiquetas: beer culture report, beer culture, beer, market research, Austria
Tecnologia de Produção: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Desafio de Design: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Pesquisa: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Inspiração: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Duração do Projeto: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Fluxo de Operação: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Patentes: Copyrights belong to Brau Union Österreich AG, 2020
Membros da Equipa: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Créditos de Imagem: Brau Union Österreich AG