H900 Embalagem para Secador de Cabelo by Xiaomi

H900 Embalagem para Secador de Cabelo by Xiaomi is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2021

H900 Embalagem para Secador de Cabelo

by Xiaomi

Client: Xiaomi

A' Design Award de Prata Winner in Embalagem Category

24,373

Verified Award Winner

Verify Award Status for #118672

View at A' Design Award Press Release Award Badge

Colors

The Design

About H900 Embalagem para Secador de Cabelo

H900 é um projeto de embalagem criado para um secador de cabelo. A embalagem inspira-se no motor de alta velocidade, no rotor e no duto de ar situados no interior do produto. Os complexos circuitos internos e dutos de ar são transformados em padrões de linhas finas na superfície externa. Relevo (embossing) e estampagem a quente a laser são empregados para imprimir esses padrões. Combinada com películas coloridas, a superfície revela diferentes brilhos cromáticos conforme o ângulo de visão. As linhas em relevo também podem ser percebidas pelo tato. A caixa mede 280 mm de largura, 102 mm de profundidade e 320 mm de altura.

The Recognition

About the A' Design Award de Prata

H900 Embalagem para Secador de Cabelo conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que H900 Embalagem para Secador de Cabelo seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. H900 Embalagem para Secador de Cabelo é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors.
Dimensions & Packaging: Width280mm x Depth102mm x Height320mm
Tags: hire dyer, packaging, stamping, black, white
Production Technology: In the printing process, the embossed hot stamping laser process is used on the packaging surface, highlighting its low-key and simple industrial design and powerful performance. At the same time, the combination of embossing and different imaginary color films allows the packaging to see rich and different color gloss at different angles, and customers can touch the texture of the embossed lines when they hold it in their hands.
Design Challenge: There are many hair-dyer products on the market. The new product needs to attract customer attention. The challenge is to create a new look for the high-end product line.
Research: Mi Ionic Hair Dryer H900, equipped with a powerful digital motor of 106,000 rpm and 13 impellers producing an ultra high speed of 60m/s, can greatly reduce air pressure loss and take away moisture by the super speed airflow instead of generating high temperature. By a fast frequency of 50 times per second of intelligent temperature control, the real-time temperature adjustment can effectively help to avoid heat damage to your hair.
Inspiration: The packaging design is inspired by the high-performance motor, impeller, and air duct design inside the product. This product has a minimalist appearance design but has a not simple internal structure design such as a high-speed motor, unique heating wire technology, and so on. Therefore, design starts from the internal structure of the product, transforms its complex internal circuits and air ducts into exquisite pattern designs, and uses relatively artistic techniques to reorganize and design the fine lines to reproduce its internal structure.
Project Duration: July 2020 Bejing and finished in November in Beijing, China.
Operation Flow: The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors. With the help of the printing, the packaging presents a restrained luster, neat lines, and a futuristic illusion luster.
Patents: Copyrights belong to Xiaomi, 2021
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su, Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Jiangpeng Su
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang