Bronze Embalagem · 2021

Xixia King Vinho

by Bo Yang

A' Design Award de Bronze 2021 in Embalagem
CLIENT: Beijing Bofly Design Co.,Ltd
Estimated Number of Design Views: 10,468
Verification code 787287644D · Verify this award

View at A' Design Award Press Release

Colors

About Xixia King Vinho

É um design de embalagem de vinho. O formato do rótulo do vinho é de barril de carvalho. A parte dourada assemelha-se ao vinho fluindo lentamente pelo barril em uma forma de taça engenhosamente concebida. Quando você segura a garrafa de vinho, é como segurar uma taça dourada na mão. Os padrões de textura côncava e convexa no rótulo são inspirados em pinturas rupestres. A fonte do logotipo da marca Xixia King é projetada no estilo dos caracteres antigos de Xixia, apresentando fortes características culturais regionais.

About the A' Design Award de Bronze

Xixia King Vinho conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Xixia King Vinho seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Xixia King Vinho satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Press Kit

Unique Properties: It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.
Dimensions & Packaging: Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm
Tags: Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting
Production Technology: The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.
Design Challenge: How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.
Inspiration: The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.
Project Duration: The project started in January 2020 in Beijing and finished in March 2020 in Beijing.