Smoked Trout Embalagem para Alimentos por Armeanu Creative Studio

O design Smoked Trout Embalagem para Alimentos por Armeanu Creative Studio é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2021

Smoked Trout Embalagem para Alimentos

por Armeanu Creative Studio

Cliente: Valeputna

Vencedor do A' Design Award de Prata na Categoria Embalagem

29,133

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #119796

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Cores

O Design

Sobre Smoked Trout Embalagem para Alimentos

Smoked Trout é um projeto de embalagem para produtos de peixe defumado. A embalagem é feita de cartão kraft com aplicação de folha dourada e verniz localizado. Um padrão circular, uma forma de portal medieval utilizada no recorte do cartão e um selo dourado remetem à tradição, ao patrimônio e aos ingredientes naturais. O selo e a forma do portal aparecem em toda a linha de produtos para expressar continuidade. A embalagem dobrada mede 11,5 por 25 centímetros. A forma compacta permite a inserção e o fechamento fáceis do produto, além de facilitar o armazenamento, o transporte e a exposição na prateleira.

O Reconhecimento

Sobre o A' Design Award de Prata

Smoked Trout Embalagem para Alimentos conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Smoked Trout Embalagem para Alimentos seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Smoked Trout Embalagem para Alimentos é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Dimensões e Embalagem: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Etiquetas: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Tecnologia de Produção: The packaging is made of kraft carton, has golden folio and selective varnishing.
Desafio de Design: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Pesquisa: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspiração: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Duração do Projeto: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Fluxo de Operação: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Patentes: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Membros da Equipa: Armeanu Ana
Armeanu Catalin
Créditos de Imagem: Main Image and optional images - Armeanu Creative Studio SRL - Romania