Have A Good Tea Embalagem de Chá by Toshiki Okada

Have A Good Tea Embalagem de Chá by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2021

Have A Good Tea Embalagem de Chá

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

A' Design Award de Bronze Winner in Embalagem Category

14,274

Verified Award Winner

Verify Award Status for #119804

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Have A Good Tea Embalagem de Chá

Have A Good Tea é um projeto de embalagem para um chá aromatizado japonês produzido na histórica cidade de Kawagoe. A caixa contém chás com sabores de flor de cerejeira e flor de cerejeira noturna, criados para a temporada de contemplação das cerejeiras. Ilustrações em aquarela desenhadas à mão retratam uma paisagem local, e a área do logotipo recebeu relevo para destacá-la da arte de fundo. A caixa é fácil de segurar, feita de papel de alta qualidade reciclável e sem brilho, e pode ser desmontada para reciclagem. O design tem como objetivo apresentar a cultura do chá ao público mais jovem.

The Recognition

About the A' Design Award de Bronze

Have A Good Tea Embalagem de Chá conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Have A Good Tea Embalagem de Chá seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Have A Good Tea Embalagem de Chá satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada