Aurum Embalagem de Folha de Ouro by LLAB Design Ltd

Ouro Luxo · 2021

Aurum Embalagem de Folha de Ouro

by LLAB Design Ltd

A' Design Award de Ouro 2021 in Luxo
CLIENT: Aurum
Estimated Number of Design Views: 102,001
Verification code 009C16D21E · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Aurum Embalagem de Folha de Ouro

Aurum é uma caixa de presente concebida para folha de ouro comestível. A embalagem apresenta uma matéria-prima como um produto de retalho premium. A estrutura da caixa remete para as embalagens de joalharia. Uma placa metálica dourada anodizada com o nome da marca gravado sela a caixa e funciona como fecho magnético. Papel texturado, estampagem a quente com folha dourada e verniz UV localizado compõem a superfície exterior. Uma fita na camada superior sustenta uma pinça feita à medida, para que a leveza extrema da folha de ouro possa ser recolhida com facilidade. Uma folha translúcida protege a folha de ouro por baixo. A caixa mede 88 por 90 por 65 milímetros.

About the A' Design Award de Ouro

Aurum Embalagem de Folha de Ouro conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Aurum Embalagem de Folha de Ouro seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Aurum Embalagem de Folha de Ouro cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Press Kit

Unique Properties: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Dimensions & Packaging: W88mm x D90mm x H65mm
Tags: luxury, gold, premium, packaging
Production Technology: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Design Challenge: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Research: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Inspiration: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Project Duration: Starts in Dec 2019 to Aug 2020
Operation Flow: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)