Boxes Design de Interiores de Loja de Varejo by Ao Design

Boxes Design de Interiores de Loja de Varejo by Ao Design is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design de Espaços Interiores e Exposições Competition Category.

BronzeInterior· 2021

Boxes Design de Interiores de Loja de Varejo

by Ao Design

Client: Ao Design

A' Design Award de Bronze Winner in Interior Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

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The Design

About Boxes Design de Interiores de Loja de Varejo

Boxes é um projeto de design de interiores comercial criado para uma loja de roupas infantis de alto padrão em Nanquim. O projeto abrange 100 metros quadrados. Uma estrutura em forma de caixa divide a área da vitrine em três partes: entrada, exposição e cenário. Planos retos, inclinados e recortados ampliam o efeito visual da fachada. As paredes divisórias atuam como elementos artísticos, e não como simples separadores. Espelhos expandem o espaço e suavizam seus limites. Superfícies brancas mantêm o ambiente puro e sereno. Uma estrutura espacial forma uma nova área suspensa de exposição das roupas.

The Recognition

About the A' Design Award de Bronze

Boxes Design de Interiores de Loja de Varejo conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Boxes Design de Interiores de Loja de Varejo seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Boxes Design de Interiores de Loja de Varejo satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the window area, the designer broke the convention and used the technique of interior architecture, through a "BOX" , to divide the window area into three spaces: entrance, display and scene. Featured by the morphological characteristics of plane, inclined plane and cut plane, "BOX" also contributes to the expansion and extension of the visual effect of the facade.
Dimensions & Packaging: The project covers a total of 100 square meters.
Tags: Interior, Commercial, Retail, Flagship Store, Box, Modern, Simple, Natural, Art
Production Technology: The infinitely extending mirror breaks the original gap and stimulates the imagination and creativity of the space. These characteristics can often bring unparalleled visual impact and psychological feelings.
Design Challenge: While retaining the original space attributes, the space frame constitutes a new hanging clothing display area. With the concept of decomposition, it emphasizes breaking, superposition and reorganization. Opposing the overall unity and focusing on the individual in the space, it's creating a sense of uncertainty, and then derive the personality fashion like children breaking the Convention
Research: The partition wall breaks away from the traditional way of separating space. The wall is no longer the basic element of the space, but an artistic carrier that brings emotional feeling in the space. The pure whiteness makes the space easy to reverie and thought-provoking and the un-decorated white wall adds more pureness.
Inspiration: This design is located in shops along the street in high-end residential areas in Gulou District, Nanjing. It is positioned as high-end children's clothing retail. The designer hope that through the integration of space aesthetics and art aesthetics, with the promotion of design brand image, excavate the deep commercial value of the brand, and create a space full of imagination and creativity
Project Duration: The project started in March 2020 in Nanjing and finished in July 2020 in Nanjing.
Operation Flow: The "BOX" space is not only a subversion of the traditional space design, but also a response to functional demands.
Patents: Copyrights belong to Emma Zhu, 2020.
Team Members: Jun Yao
Jason Shen
Xiaoyu Bian
Image Credits: Image #1: Photographer Emma Zhu, Boxes, 2020.
Image #2: Photographer Emma Zhu, Boxes, 2020.
Image #3: Photographer Emma Zhu, Boxes, 2020.
Image #4: Photographer Emma Zhu, Boxes, 2020.
Image #5: Photographer Emma Zhu, Boxes, 2020.