MG iSmart Interface de Sistema de Infoentretenimento by Star is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ouro in Design de Interface, Interação e Experiência do Utilizador Competition Category.
OuroInterface· 2021
MG iSmart Interface de Sistema de Infoentretenimento
by Star
Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
A' Design Award de Ouro Winner in Interface Category
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The Design
About MG iSmart Interface de Sistema de Infoentretenimento
O MG iSmart é uma interface de sistema de infoentretenimento desenvolvida para automóveis da marca MG. A interface dá suporte à entrada em um novo mercado com uma solução personalizada construída em torno de conectividade, pontos de contato digitais e assistentes inteligentes. Sessões de pesquisa e de ideação com a equipe da marca e com clientes dos mercados-alvo orientaram os fluxos de usuário. Três conceitos de interação foram prototipados e seis direções visuais foram testadas antes que uma direção final fosse selecionada e desenvolvida em detalhes. Veículos equipados com o MG iSmart circulam pelas ruas da Índia e da Tailândia.
The Recognition
About the A' Design Award de Ouro
MG iSmart Interface de Sistema de Infoentretenimento conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que MG iSmart Interface de Sistema de Infoentretenimento seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. MG iSmart Interface de Sistema de Infoentretenimento cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019. - Team Members
- Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.
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