Solemici Packaging Embalagem para Produtos Cárneos by Dmitry Kultygin

Solemici Packaging Embalagem para Produtos Cárneos by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2021

Solemici Packaging Embalagem para Produtos Cárneos

by Dmitry Kultygin

Client: Dmitry Kultygin

A' Design Award de Prata Winner in Embalagem Category

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Verified Award Winner

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The Design

About Solemici Packaging Embalagem para Produtos Cárneos

Solemici é um projeto de embalagem para iguarias cárneas italianas, como salame e presunto cru. O design compara o sabor do produto com obras-primas da arte renascentista. A embalagem principal é uma bandeja plástica impressa com textura de mármore. O cabeçalho em papel é produzido com impressão offset e aplicação de folha metalizada dourada, o que reforça o caráter premium do produto. A bandeja mede 225 mm de altura e 123 mm de largura. Cores vibrantes e detalhes contrastantes ajudam o produto a se destacar na prateleira da loja. O design também reflete respeito pelos métodos tradicionais de produção.

The Recognition

About the A' Design Award de Prata

Solemici Packaging Embalagem para Produtos Cárneos conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Solemici Packaging Embalagem para Produtos Cárneos seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Solemici Packaging Embalagem para Produtos Cárneos é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin