Mingniang Embalagem de Bebida by Manling Lin

Mingniang Embalagem de Bebida by Manling Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2021

Mingniang Embalagem de Bebida

by Manling Lin

Client: Diga Creative Design

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #121196

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Colors

The Design

About Mingniang Embalagem de Bebida

Mingniang é um projeto de embalagem para um baijiu chinês combinado com essência concentrada de chá. A garrafa é feita de vidro e combina uma fina lâmina metálica embutida com uma imagem de paisagem gravada na parte posterior, que se revela através da refração da luz. Acrílico, rótulos autoadesivos, serigrafia e uma tampa de cristal completam a embalagem. Linhas suaves e fluidas sugerem a água de um lago quando vistas de cima e o aroma do chá quando vistas de baixo. Um tom verde ecológico transmite a temática saudável da bebida. A embalagem mede 150 por 150 por 338 milímetros.

The Recognition

About the A' Design Award de Bronze

Mingniang Embalagem de Bebida conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Mingniang Embalagem de Bebida seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Mingniang Embalagem de Bebida satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This type of packaging is made for a healthy liquor from Luzhoulaojiao. This liquor uses modern biological enzymolysis technology to extract concentrated tea essence to achieve the perfect fusion of tea and wine. The design needs to convey the effects of green ecology and health preservation. The smooth lines resemble the flowing lake water and the fragrance of tea. The ecological greenness implicitly expresses the image of lake water and tea leaves.
Dimensions & Packaging: 150mm×150mm×338mm
Tags: chinese baijiu , aroma of tea , practices of chinese way of wellbeing , lake water
Production Technology: Acrylic, self-adhesive, silk screen, glass bottle combined with embedded metal flakes, crystal cover
Design Challenge: This work aims to transfer chinese traditional culture more completely to the world, and make people love chinese traditional culture more. Many attempts were made in the design process. Finally, we chose to break through the original expression of liquor and skillfully combine it with glass with thin metal sheet. However, the proofing of the back sheet metal needs to be carefully made, and the shape needs to be constantly adjusted. It takes some time to consider how to combine the two materials perfectly. However, the new approach will certainly bring difficulties. Designers must constantly spread their national culture to the world in new ways of expression.
Research: At present, chinese baijiu is facing the consumption upgrade, and ordinary people pay attention to drinking less and drinking well, that is, drink healthily. Luzhoulaojiao keeps pace with the times, builds healthy liquor, creates an ecological green visual impression in design and improves communication efficiency with consumers.
Inspiration: Mingniang is a kind of health chinese baijiu under Luzhoulaojiao. Tea was refined into wine.Packing skillfully uses the chinsese freehand handed down from chinese painting to present a picture with practices of chinese way of wellbeing . Looking from the bottom up, it is the aroma of tea . Seen from top to bottom, it is the flowing water of Jiangyang , magnificent and restrained. Under the refraction of glass, it is smooth and the lines are flowing. Ecological green reflects the form and spirit of Mingniang.
Project Duration: 2020.05-2021.05
Operation Flow: The works break through the original expression of liquor, combine the thin metal sheet with glass, carve the landscape painting on the back, skillfully convey the oriental charm, and enjoy the scenery under the refraction of light, which is convenient for serialization in business.
Team Members: Manling Lin