Anonymousociety Design De Crítica Social by Yan Yan

Anonymousociety Design De Crítica Social by Yan Yan is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Design Social Competition Category.

FerroSocial· 2021

Anonymousociety Design De Crítica Social

by Yan Yan

Client: Yan Yan

A' Design Award de Ferro Winner in Social Category

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Verified Award Winner

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The Design

About Anonymousociety Design De Crítica Social

Anonymoussociety é um projeto de design de crítica social. Neste projeto. Yan Yan criou uma organização secreta inexistente chamada Anonymousociety. A Anonymousociety quer criar uma casa segura onde as pessoas possam se esconder dos holofotes, escapar da atenção e se soltar. Ao criar este projeto, Yan Yan estava usando uma perspectiva de mockumentary para documentar a existência da Anonymousociety. Esta série de trabalhos de design inclui um site feito por fãs, uma revista, um conjunto de instruções e folhetos etc.

The Recognition

About the A' Design Award de Ferro

Anonymousociety Design De Crítica Social conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Anonymousociety Design De Crítica Social seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Anonymousociety Design De Crítica Social merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Anonymousociety is a social critique design project. In this project. Yan Yan created a non-existent secret organization named Anonymousociety. Anonymousociety wants to create a safe house where people can hide from the spotlights, escape from the attention, and let go of themselves. While creating this project, she was using a mockumentary-perspective to document the existence of Anonymousociety. This series of design works include a fan-made website, a magazine, a set of instructions and flyers etc.
Tags: Social Critique Design, Social Impact Design, Social Surveillance, Performance Identity
Production Technology: This project is a web-based and print-based project. The main content are staying online as a website and show as posters and book.
Design Challenge: The main challenge for the designer is to develop her creative thinking methodology. After about half of a year's learning and testing, she understood herself more and found a way of thinking and making.
Inspiration: This project started with some moments Yan Yan had been through. Who is the real me? Is it the one shown under people’s eyes, or the one hidden away from people’s gaze? Am I shaped by other people's gaze, or am I shaped by myself? People now live in a world that's overly exposed to social media, reality TV shows, and YouTube. Society forces people to unwillingly expose themselves, regardless of whether they are in public or in private.
Project Duration: This project took 6 months in San Francisco to finish, The world of Anonymousociety is still expanding.
Operation Flow: The audience can review this project by reading the magazine, looking at the posters or browsing the website.

Read the Press Release