Hankol Liquor Design de Embalagem by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Design de Embalagem by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2021

Hankol Liquor Design de Embalagem

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Design de Embalagem

Hankol Liquor é um design de embalagem para um licor com aroma de molho (jiangxiang). O nome Hankol refere-se a uma pessoa que bebe de forma ousada e feliz, o que reflete o espírito centrado nas pessoas da marca. A garrafa é delineada por linhas fortes e simples, e o logotipo é apresentado na parte frontal. Formas positivas e negativas integram a silhueta do fundador ao espaço negativo, evocando a intenção original da marca. Caligrafia chinesa e um selo são utilizados na tipografia para expressar um caráter cultural oriental. A caixa externa é fabricada em EPP, um material ecologicamente correto.

The Recognition

About the A' Design Award de Bronze

Hankol Liquor Design de Embalagem conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Hankol Liquor Design de Embalagem seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Hankol Liquor Design de Embalagem satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020