Tinkoff Investment Vídeo Publicitário by Egor Maraev

Tinkoff Investment Vídeo Publicitário by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design de Cinema, Vídeo e Animação Competition Category.

BronzeCinema· 2022

Tinkoff Investment Vídeo Publicitário

by Egor Maraev

Client: Blaster Studio

A' Design Award de Bronze Winner in Cinema Category

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Verified Award Winner

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Colors

The Design

About Tinkoff Investment Vídeo Publicitário

Tinkoff Investment é um vídeo publicitário de trinta segundos para um serviço de investimentos bancários. O vídeo apresenta George Washington como personagem principal. Ele está sentado num sofá a comer piza, cansado e preguiçoso, e representa o dinheiro. Esta imagem inusitada transmite a ideia central: o dinheiro deve ser mantido em boa forma e posto a trabalhar. A animação combina animação tradicional em acetato (cel) e animação de recortes, unidas por composição digital. O vídeo foi amplamente exibido como preroll antes de vídeos online e alcançou uma elevada taxa de conversão.

The Recognition

About the A' Design Award de Bronze

Tinkoff Investment Vídeo Publicitário conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Tinkoff Investment Vídeo Publicitário seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Tinkoff Investment Vídeo Publicitário satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin