BD's Hype Tribe Design de Interiores de Escritório by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ouro in Design de Espaços Interiores e Exposições Competition Category.
OuroInterior· 2021
BD's Hype Tribe Design de Interiores de Escritório
Client: DB and B Pte Ltd
A' Design Award de Ouro Winner in Interior Category
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The Design
About BD's Hype Tribe Design de Interiores de Escritório
O Hype Tribe da BD é um interior de escritório situado em dois andares de um edifício em Singapura. O projeto reúne diversas unidades de negócio num único espaço comunitário partilhado. Uma área de receção, zonas de café de trabalho colaborativo e núcleos de trabalho são ligados por um percurso visual contínuo. Uma das áreas de café inspira-se num ambiente ao ar livre e oferece um espaço calmo e confortável. Painéis acústicos suspensos criam uma sensação de fluidez sobre o espaço. Madeira e vegetação combinam-se para trazer elementos biofílicos para o interior. Uma abordagem de partilha de secretárias favorece o uso eficiente da área do piso.
The Recognition
About the A' Design Award de Ouro
BD's Hype Tribe Design de Interiores de Escritório conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que BD's Hype Tribe Design de Interiores de Escritório seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. BD's Hype Tribe Design de Interiores de Escritório cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
- Tags
- Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
- Design Challenge
- Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
- Research
- The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys. - Inspiration
- Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
- Project Duration
- The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.
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