Same But Different Instalação Artística by Asya Demidova

Same But Different Instalação Artística by Asya Demidova is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Design de Belas-Artes e Instalações Artísticas Competition Category.

FerroBelas-Artes· 2021

Same But Different Instalação Artística

by Asya Demidova

Client: Asya Demidova

A' Design Award de Ferro Winner in Belas-Artes Category

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Verified Award Winner

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The Design

About Same But Different Instalação Artística

Same But Different é uma instalação artística que transforma o cheiro em uma forma física. A obra baseia-se nos isômeros, compostos que possuem a mesma fórmula química, mas um arranjo diferente de átomos, podendo, por isso, apresentar dois odores distintos. Cada escultura abriga dois cheiros relacionados e une suas formas moleculares em um único volume. As formas são impressas em 3D e revestidas com diversas camadas de tinta holográfica aplicada com aerógrafo industrial. Câmaras internas com materiais absorventes preservam os cheiros, que se difundem para o exterior através de finos condutos. Os visitantes podem segurar e cheirar cada peça.

The Recognition

About the A' Design Award de Ferro

Same But Different Instalação Artística conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Same But Different Instalação Artística seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Same But Different Instalação Artística merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is about converting smell into a physical form and constructing visual interpretation in two different approaches. For the first approach, to provide a tangible experience of the smell, forms were created. Each shape contains two relevant smells. Molecular representation of the smells has to be placed together to create a form. Smells were contrasted in their juxtaposition to each other using still-life layouts based on these smells' chemical arrangements for the second approach.
Dimensions & Packaging: The 3D forms around 12-15cm and printed with the maximum resolution of the printer. The inside of the forms has internal chambers (2cm) with absorbent materials, which allow preserving the smell. The chambers are connected to the exterior through thin conduits (2mm), which allow the smell to diffuse out.
Tags: smell, chemistry, 3dprint, sculpture, art, tangible, juxtaposition, 3d, holographic
Production Technology: The forms were 3D printed and coated with several holographic paint layers applied by an industrial airbrush. Shape and a colour give a hint about the duality of the smell preserved in one form.
Design Challenge: The project's greatest challenge was to stay on the scientific side and translate real phenomena into the experience for the ordinary person.
Research: There are thousands of chemical substances. The exploration is about unique pairs which have the same formula but have two different smells. Only a small variation in the arrangement of their atoms makes them different. This rare and unique phenomenon was found and confirmed with experts (perfumers and chemists) through the research.
Inspiration: The complexity of the human senses is impressive. If you are interested in the topic, it will bring you to the research in the chemistry behind them, in this project specifically to smells.
Project Duration: The project started in January 2017 in Moscow and finished after five months. It was exhibited in the "Reveal" show in June 2017.
Operation Flow: People can smell and grab the sculptures to experience them from different angles.
Team Members: Art Direction & Design – Asya Demidova