Mr.Penguin Embalagem de Chá by Xianfeng Wu

Mr.Penguin Embalagem de Chá by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2021

Mr.Penguin Embalagem de Chá

by Xianfeng Wu

A' Design Award de Bronze Winner in Embalagem Category

10,754

Verified Award Winner

Verify Award Status for #123302

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mr.Penguin Embalagem de Chá

Mr.Penguin é um projeto de embalagem de chá com formato de pinguim. O corpo do recipiente é feito de material vítreo, de modo que o chá pu-erh de laranja esferoidal em seu interior permanece visível. Uma tampa suave de madeira e um cachecol de tecido conferem à embalagem um aspecto descontraído e moderno. Ao virar a tampa, revela-se o rosto do personagem pinguim. A forma se afasta das embalagens tradicionais de chá e busca atrair os consumidores mais jovens de chá chinês. O recipiente vazio pode ser reutilizado como pote de armazenamento ou vaso. Cada unidade mede 106 por 106 por 240 milímetros.

The Recognition

About the A' Design Award de Bronze

Mr.Penguin Embalagem de Chá conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Mr.Penguin Embalagem de Chá seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Mr.Penguin Embalagem de Chá satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It breaks the traditional form of tea packaging and hopes to cater to more young people who love Chinese tea. The appearance of the product is designed according to the shape of penguin, You can feel a kind of warm picture when displaying.
Dimensions & Packaging: 106mmX106mmX240mm
Tags: Penguin, tea packaging, water tank, life, leisure
Production Technology: Vitreous material is adopted in the creation of tank body, which makes it possible to have a sight of spheroidal orange puer tea inside the tank. Soft wooden cover matches its scarf made it more fashionable and leisure .
Design Challenge: In the process of product proofing and production, there are also many obstacles, because the product involves the combination of a variety of materials, most of which are completed by hand. In the process of assembly, there are some difficulties. Through close communication with the manufacturer in the later stage, the product is finally presented perfectly, and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of materials, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: Penguin gives people a warm feeling, and tea also gives people a warm heart. We hope that through the IP image of penguin, customers will have a more intimate feeling when they buy, form a symbolic communication, and make the brand more prominent when the products are on the shelves.
Project Duration: The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow: Additionally, when you turn the cover over, what will come into your eyes is a handsome Mr.Penguin. And that is the original idea of Mr. Penguin. The empty tank can be used as storage tank or vase after you finish drinking the tea in the tank. Thus it can integrate your life very naturally.
Team Members: Wu Xianfeng