Prata Fotografia · 2021
Epic Fail Série Fotográfica
by Greg Barth
- A' Design Award de Prata 2021 in Fotografia
- Estimated Number of Design Views: 41,644
- Verification code C10CD41802 · Verify this award
Colors
About Epic Fail Série Fotográfica
Inspirada nos acontecimentos políticos que abalaram 2016, esta série observa a dissonância entre a nossa percepção e a realidade na era das redes sociais e dos feeds de notícias. O objetivo foi questionar como nossa materialidade pode ser distorcida por nossas opiniões e julgamentos, utilizando as correntes existenciais da “Náusea” de Jean Paul Sartre.
About the A' Design Award de Prata
Epic Fail Série Fotográfica conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Epic Fail Série Fotográfica seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Epic Fail Série Fotográfica é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Press Kit
- Unique Properties
- Inspired by the political events that shook 2016, this series observes the dissonance between our perception and reality in the age of social media and catered news feeds.
The aim was to question how our materiality can be warped by our opinions and judgements, using the existential currents of Jean Paul Sartre’s “Nausea”. - Dimensions & Packaging
- Photography dimensions for all pictures are: 5457 x 3637 pixels
- Tags
- photography, surreal, hand made, colours, technology
- Production Technology
- wood, printed lycra, 3d printed plaster, high density foam, plexiglass.
With only slight retouching, all the effects were created in-camera using a mix of gravity defying rigs, 3d prints, and optical illusions that were tested and created in my workshop for 1 month. - Design Challenge
- The challenge was finding ways to create multiple physical systems that could create a warped reality to be photographed. The upside down set with the computer screen spraying emoji's took two weeks of rebuilding until we could safely ask our model to lay down in it.
- Inspiration
- This project was born out of the shock election result of Brexit and Trump. The certitude I was harbouring of both votes not being possible, accompanied by their reality, had a ripple effect on how I perceived mine, inspiring me to create a series of physical moments that become warped by our judgment.
I wanted these moments to feel surreal but look palpable, so researching ways of shooting this series without doing any CGI was crucial. - Project Duration
- The project started in October 2017 and finished in December 2017
- Patents
- "Copyrights belong to Greg Barth, 2017."
- Image Credits
- Image #1
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Image #2
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Image #3
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Image #4
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Video credits:
Created and Directed by : Greg Barth
Written by : Greg Barth & Joe Hampson
Starring : Jahvel Hall, Mathilde Steuillet
Voiced by : Lolly Adefope, David Elms, baker terry
Director of Photography: Pau Munoz
Music & Sound design : Nookaad Productions
Graphic design : Futurneue
Art Director : Will Vincent
Set design : Greg Barth, Mathilde Steuillet, Brin Frost, Will Vincent
Editing : Greg Barth & Alex Da Cunha
Post Production : Phillipe Medina, Greg Barth
Colour Grade : Jessica Vile @ Framestore
Colour producer : Chris Anthony @ Frametore
