Ouro Arquitetura · 2022
37 Interactive Entertainment HQ Edifício de Escritórios em Altura
by Guowei Zhang
- A' Design Award de Ouro 2022 in Arquitetura
- CLIENT: 37 Interactive Entertainment
- Estimated Number of Design Views: 38,618
- Verification code 53A34B145D · Verify this award
Colors
About 37 Interactive Entertainment HQ Edifício de Escritórios em Altura
A sede da 37 Interactive Entertainment é um edifício-sede de grande altura na China. São utilizados módulos tanto na planta como na fachada, o que reduz o tempo e o custo de construção mantendo a qualidade da obra. Módulos de escritório, módulos de reunião e módulos de eventos organizam-se dentro de um espaço retangular padrão, podendo o seu número e posição variar nos pisos-tipo. Um sistema modular de fachada responde ao clima da região de Lingnan. O padrão de sombreamento é mais denso no lado nascente do que no poente, preservando assim a luz natural e reduzindo simultaneamente a radiação solar e o consumo energético.
About the A' Design Award de Ouro
37 Interactive Entertainment HQ Edifício de Escritórios em Altura conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que 37 Interactive Entertainment HQ Edifício de Escritórios em Altura seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. 37 Interactive Entertainment HQ Edifício de Escritórios em Altura cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Press Kit
- Unique Properties
- 37 Interactive Entertainment Global HQ’ s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. It is a innovative move for high-rise building design and construction, and also the inevitable trend for the industry in the future.
- Dimensions & Packaging
- Size of unit or building:88974㎡
Project size:6427㎡ - Tags
- High-rise, Office, Headquarter, Mix-used
- Production Technology
- In order to adapt to climate of the Lingnan region in China, GWP has designed a modular façade system on the exterior of the building. Different combinations of modules form the most reasonable shading pattern that is denser on the east side than the west, which guarantees sufficient natural lighting while reduces solar radiation and controls energy usage efficiently. Density variation also creates graceful effects on the building facades, endowing aesthetic charm while enhancing the building’s energy performance.
- Design Challenge
- This project needs to balance the architectural form and the usage efficiency required by the HQ employees. There are a series of challenges to be addressed for the core MEP systems such as HVAC and elevator.
37 Interactive Entertainment Global HQ’s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. - Research
- Based off sincere respect to and in-depth interpretation of 37 Interactive Entertainment’s corporate culture, GWP team brings resonance between the core architectural concept of the project and the culture of 37 Interactive Entertainment by creating an exterior curtain wall system both recognizable and functional to bear the core value of the corporate.
It will be another successful example where the corporate and the designer refresh the public recognition of fun-loving hearts and creativity - Inspiration
- Rooted in and extended from the corporate’ s cultural connotation, the concept of home for fun loving hearts where joy is created integrates and balances the architectural form, spatial experiences, and factors including ventilation, lighting, We hope that the design can bring its users joyful spatial perception, spiritual inspiration, and sense of belonging to their workplace and life in general.
- Project Duration
- Desiged in July 2020 China
- Operation Flow
- To meet the need for spatial flexibility of the corporate and make it possible to switch between functions irregularly, GWP has designed Office modules, conference modules, event modules and more others are formulated within a standard rectangular box space. Public event modules can be connected by stairs through lower and upper levels per requirements. Numbers and locations of each type of modules can be adjusted for different scenarios on typical floors. Different room are further refined in the office module, in order to meet different needs for customized functions and free combinations.
- Patents
- patented. Patent No:ZL 2020 3 0523975. 9
Patent Holder: Guowei Zhang
Year:2020
Jurisdiction: China National Intellectual Property Administration - Image Credits
- GWP Architects
