Sorkhab Embalagem by Parham Elahi Doust is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2022

Sorkhab Embalagem

by Parham Elahi Doust

Client: Sorkhab

A' Design Award de Ferro Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #126198

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Colors

The Design

About Sorkhab Embalagem

Sorkhab Brow Soaps são feitos de ingredientes veganos e livres de crueldade animal. Por isso, eles queriam garantir que a embalagem também ressoasse com a natureza de seu conteúdo e é por isso que escolheram a madeira como material principal. Os contornos suaves da embalagem podem atrair a atenção dos compradores. atenção, ainda mais. O interior do produto (sabão) é feito de materiais 100% veganos, sua embalagem também transmite o fato de ser ecologicamente correto. Todo o pacote é construído a partir de madeiras residuais encontradas na indústria moveleira. Essa é uma das razões pelas quais a madeira foi escolhida em detrimento de outras.

The Recognition

About the A' Design Award de Ferro

Sorkhab Embalagem conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Sorkhab Embalagem seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Sorkhab Embalagem merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Since the product inside (soup) is made out of 100 % vegan materials, its package also conveys the fact that it is Eco-Friendly. The whole package is built out of the wasted hardwoods found in the furniture industry. That is one of the reasons why wood has been chosen over other materials.
Dimensions & Packaging: Width: 10.5 cm x Depth: 5 cm x Height: 3.5 cm
Tags: Brow Soup, Wooden Packaging, Packaging Design, Product Design, Creativity, Cosmetic, Packaging, Wood
Production Technology: The product was modeled with Rhino3D modeling software. The initial prototype was built by a Three-Axis CNC milling machine. To control the final manufacturing prices, the design is adjusted a bit, to the point that it is manufacturable by the rotary CNC milling machine. As for the eco-friendly approach, it's produced by wasted furniture industry hardwoods, they are all from Walnut, Beech, Ash, and Alder woods.
Design Challenge: Wood has been chosen as the main material to emphasize the product's nature as a vegan and animal cruelty-free cosmetic. Finding the best production method while having a reasonable price, was also a great challenge in this project.
Research: The fact that a growing number of people are gravitating towards Eco-Friendly materials and this cruelty-free and natural cosmetic product combination pushed the design research to focus on natural materials and sustainable ways of collecting and using them.
Inspiration: Being the ultimate source of inspiration, Nature played a crucial role in the process of the ideation stage. The organic shape of the wooden package was adopted from the curvature of the river stones, resulting in a smooth and sustainable design.
Project Duration: 2020 first quarter, Tehran, Iran.
Operation Flow: It has tried to involve the audience in three different levels. First, they will notice the unusual outlines of the product and may find the streamlining of it interesting and unique. Second, they grab it in their hands and feel the natural texture of the wood. And third, they might find it really easy to use when trying to open the lid and using the product inside. There are three inserted magnets installed in the wooden package for its closure means. To open the wooden case, you can simply detach the lid from the magnets and easily use the soup.
Image Credits: Elect Studio
and Amin Najafi