Aesthetics of Calibration Design de Interiores para Varejo by Clement Tung Jeun Cheng

Aesthetics of Calibration Design de Interiores para Varejo by Clement Tung Jeun Cheng is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Design de Espaços Interiores e Exposições Competition Category.

FerroInterior· 2022

Aesthetics of Calibration Design de Interiores para Varejo

by Clement Tung Jeun Cheng

Client: CINCHstudio Spacial Design

A' Design Award de Ferro Winner in Interior Category

10,270

Verified Award Winner

Verify Award Status for #126614

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aesthetics of Calibration Design de Interiores para Varejo

Aesthetics of Calibration é o interior de uma ótica em Macau, com cerca de 30,3 metros quadrados. A planta aberta substitui o layout fechado das óticas tradicionais. Uma ilha central com banquetas altas aproxima clientes, equipe e produtos, permitindo conversas descontraídas. Padrões de madeira e pedra hidráulica combinam-se com detalhes em aço inoxidável que ecoam o metal dos óculos. Todos os produtos são dispostos acima da altura da cintura sobre prateleiras longas e curtas que remetem às marcações de uma escala de calibração.

The Recognition

About the A' Design Award de Ferro

Aesthetics of Calibration Design de Interiores para Varejo conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Aesthetics of Calibration Design de Interiores para Varejo seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Aesthetics of Calibration Design de Interiores para Varejo merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a glasses store forfeiting the old-style glasses store type with a brand new design, thereby creating a bright and professional commercial space with open-style design as the main body, utilizing the central island bar chair design to shorten the distance between the customers, employees and products, thereby allowing for more relaxed communication without the restriction of distance.
Dimensions & Packaging: The property is about 30.3 square meters.
Tags: Interior Design, Glasses Store, Waterstone, Stainless steel, Modern style
Production Technology: As for the materials, the combination of wood patterns with waterstone endows the space with a dignified yet refreshing visual effect, which is decorated with stainless steel that corresponds to the metallic material of the glasses, further bringing out the professional and fashionable ambience. Moreover, due to the long and narrow shape of the spatial layout, the circulation and area segmentation are limited, where an open sentiment is required to be presented in the limited space while offering strong storage function in order to display the numerous branded product models.
Design Challenge: The position of the entrance is elevated, allowing sunlight to result in a greater shining angle, thereby enhancing indoor lighting; LED lights are selected for the light fixture to save energy, while eco-friendly wallpapers are adopted to reduce the burden on the environment; with the building structural technology, natural ventilation and natural lighting are further emphasized to enhance the indoor degree of comfort, thereby satisfying the indoor lighting demand.
Research: All products are displayed above the waist height to allow for more focused and clear visual effect, thereby reducing compressed visual sentiment while further adding in rhythmic long and short planks, resembling the long and short markings on the calibration, allowing the product arrangement with variation and separation without influencing the overall spatial harmony, it is a spatial design filled with ingenious ideas which combine with the product characteristics.
Inspiration: Treasure what is offered by nature via the approach of being the designer, to allow people and the environment to live sustainably with a friendlier approach.
Project Duration: The project finished in July 2020, Macau.
Operation Flow: The visual space is extended via the use of the bevel design by the entrance as well as the lines of the walls on both sides, with circulation which is designed to attract customers to go inside the store; moreover, all products are displayed above the waist height to allow reducing compressed visual sentiment while further adding in rhythmic long and short planks, resembling the long and short markings on the calibration, allowing the product arrangement with variation and separation without influencing the overall spatial harmony, it is a spatial design filled with ingenious ideas which combine with the product characteristics.
Team Members: Director: Clement Tung Jeun Cheng
Image Credits: Photo credit: Billy Yiu