Platina Embalagem · 2022
Sakura Shimizu Embalagem
- A' Design Award de Platina 2022 in Embalagem
- CLIENT: Arica Design Inc
- Estimated Number of Design Views: 385,184
- Verification code 511F4C9C41 · Verify this award
Colors
About Sakura Shimizu Embalagem
Esta embalagem foi criada como um projeto de branding para uma artista floral. Todas as ferramentas da marca foram criadas na cor cinza uniforme, que mostra as verdadeiras cores das flores. A embalagem é desenhada em uma cor acromática simples para não prejudicar a qualidade do trabalho do artista cliente. O símbolo é baseado na tipografia de um caracter japonês que significa “flor”, e todas as ferramentas da marca são criadas em torno deste símbolo. Ao usar este "kanji" símbolo, o cliente comunicou aos consumidores sua posição como artista floral japonês.
About the A' Design Award de Platina
Sakura Shimizu Embalagem conquistou o A' Design Award de Platina, um reconhecimento extremamente prestigiado atribuído a designs verdadeiramente excecionais, elegantes e magníficos. Os vencedores da Platina são maravilhas da criação, testemunhos dos limites da criatividade intelectual, e demonstram o profissionalismo inigualável e o génio dos seus designers. Espera-se que estes designs sejam as obras mais reconhecidas, que definem a estética de uma época, contribuem para o bem-estar da sociedade e fazem avançar as fronteiras da arte, da ciência, do design e da tecnologia. Sakura Shimizu Embalagem exibe um nível transcendente de excelência e torna, sem sombra de dúvida, o mundo num lugar melhor graças às suas características vantajosas e valiosas. Sakura Shimizu Embalagem é uma obra vencedora do A' Design Award de Platina que desperta desejos, inspira, entusiasma, delicia e faz nascer uma grande alegria.
Press Kit
- Unique Properties
- This package was created as part of a branding project for a floral artist. In order to highlight the color and beauty of the flowers themselves, all of the brand's tools were kept in gray. This gray is a brand color that gives consumers an image of dignity and quality, but does not detract from the flowers themselves.
The achromatic flower boxes and paper bags allow the vivid colors of the flowers to stand out. I designed the product to best showcase the artist's work. - Dimensions & Packaging
- Paper bag (large), Width 275mm x Depth 265mm x Height 215mm
Paper bag (small), Width 205mm x Depth 195mm x Height 215mm
Box (large),Width 250mm x Depth 250mm x Height 110mm
Box (small), Width 180mm x Depth 180mm x Height 110mm
Box (long), Width 645mm x Depth 120mm x Height 104mm
Herbarium Gifts, Width 69mm x Depth 69mm x Height 211mm - Tags
- Flower artist, florist, branding, floral gifts, floral packaging
- Production Technology
- In order to directly express Sakura Shimizu's sincere attitude toward flowers, we designed a symbol using the typography of the Chinese character for "花” This character means flower. We kept the shape simple so as not to interfere with the floral art, which is the star of the show, and we cut down on the elements until they were just barely legible.
- Design Challenge
- We created all kinds of brand tools such as store cards, postcards, wrapping paper, etc., using the typography of Japanese characters as the brand symbol. This kanji symbol impressed consumers with Sakua Shimizu's status as a Japanese floral artist. By using the kanji symbol, Sakua Shimizu succeeded in conveying an imposing brand image as one of Japan's leading flower artists.
- Research
- The logos of Japanese floral artists and florists are very often made with flowers and plants as motifs and in English letters. Many of them are also designed using the bright colors of the flowers as the motif. In order to differentiate ourselves from these marks, we dared to use the typography of Japanese letters as a symbol to create a straightforward and graceful design as a Japanese artist.
- Inspiration
- This package was created as part of a branding project for a floral artist. In order to accentuate the color and beauty of the flowers themselves, we created all of the brand's tools in a uniform gray color. This gray is a brand color that gives consumers an image of dignity and quality, but does not detract from the flowers themselves.
The achromatic flower boxes and paper bags allow the vivid colors of the flowers to stand out. I designed the product to best showcase the artist's work. - Project Duration
- It has been in use since June 2018 in Sapporo, Japan.
- Operation Flow
- The flower box is sleeved so that it can be taken out and displayed as it is. It is designed to harmonize with the purchaser's own home decor. The entire jar of the herbarium gift is covered with gray paper so that the inside cannot be seen. The herbarium gift is designed so that when the recipient opens the wrapping, he or she will be impressed by the vivid colors of the flowers.
