Bay Loja De Varejo De Cosméticos by SIG Design

Bay Loja De Varejo De Cosméticos by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Design de Espaços Interiores e Exposições Competition Category.

FerroInterior· 2022

Bay Loja De Varejo De Cosméticos

by SIG Design

Client: Sephora

A' Design Award de Ferro Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Bay Loja De Varejo De Cosméticos

As icônicas listras pretas e brancas da Sephora foram usadas como foco visual para orientar o fluxo de pessoas e trazer uma melhor experiência de consumo. A ilusão de ótica e a composição linear das ondas formam uma baía Sephora, resultando em uma experiência visual diferenciada. As linhas nas colunas pretas e brancas se estendem para o interior do espaço, formando assim um guia visual natural.

The Recognition

About the A' Design Award de Ferro

Bay Loja De Varejo De Cosméticos conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Bay Loja De Varejo De Cosméticos seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Bay Loja De Varejo De Cosméticos merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Dimensions & Packaging: The project space is 424 ㎡.
Tags: cosmetics retail space, bay, stripes, consuming experience
Production Technology: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Design Challenge: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Research: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspiration: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Project Duration: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Operation Flow: /
Team Members: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Image Credits: Image #1-image #5 Photographer ：Lerong Huang