Naive Blue Lab O Espaço Para Fotos by SIG Design

Naive Blue Lab O Espaço Para Fotos by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design de Espaços Interiores e Exposições Competition Category.

BronzeInterior· 2022

Naive Blue Lab O Espaço Para Fotos

by SIG Design

Client: Naive Blue

A' Design Award de Bronze Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Naive Blue Lab O Espaço Para Fotos

O Naive Blue Lab é o novo espaço de experiência conceitual lançado pela Naive Blue, marca que presta serviços de captação de imagens. As áreas com diferentes funções são diferenciadas pela cor, para que cada espaço tenha independência e flexibilidade, e reflita o ambiente clean e profissional do laboratório. São aplicados muitos detalhes e materiais requintados, para que a qualidade do espaço seja aprimorada. Através do layout em forma de ilha e movimento circular, combinado com exposição aberta e gratuita, traz aos clientes uma experiência de espaço flexível.

The Recognition

About the A' Design Award de Bronze

Naive Blue Lab O Espaço Para Fotos conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Naive Blue Lab O Espaço Para Fotos seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Naive Blue Lab O Espaço Para Fotos satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.

Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience.
Dimensions & Packaging: The space area is 85 ㎡.
Tags: photo shooting space, experience space, lab, future, clean
Production Technology: Many market research was carried out about target market and similar stores.
Design Challenge: While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
Research: Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers
Inspiration: Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
Project Duration: The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China.
Operation Flow: /
Team Members: Creative director：Ray Lee
Interior design：Xiaojuan Gu, Sheng Ye
Graphic design：cheeer studio
Rendering：Sheng Ye
Project management：Sheng Ye
Image Credits: Image#1-Image#5 Photographer: Naive blue