Fantasy Factory Loja De Varejo by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ouro in Design de Espaços Interiores e Exposições Competition Category.
OuroInterior· 2022
Fantasy Factory Loja De Varejo
by SIG Design
Client: Nayuki
A' Design Award de Ouro Winner in Interior Category
- 32,419
- Verified Award Winner
- Verify Award Status for #127744
The Design
About Fantasy Factory Loja De Varejo
A fábrica de fantasia com panificação no local como principal ponto de venda, integra os setores de chá, varejo, presentes IP e bar para criar uma loja de fábrica multifuncional. O conceito de design FTY foi extraído da fábrica. F significa Justo. Para grande fluxo de pessoas e ricas categorias de produtos, o espaço foi planejado em forma de mercado. T significa Tempo. A cor da loja é extraída das mudanças de cor do céu, implicando mudanças de horário de um dia. Y refere-se a Você (clientes). O diferente Você no espelho é estendido ao dispositivo interativo multidimensional.
The Recognition
About the A' Design Award de Ouro
Fantasy Factory Loja De Varejo conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Fantasy Factory Loja De Varejo seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Fantasy Factory Loja De Varejo cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
- Dimensions & Packaging
- Project area is 1100m²
- Tags
- multifunctional space, factory store, retail, fair, baking
- Production Technology
- Many market research was carried out about target market and similar retail stores.
- Design Challenge
- a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model. - Research
- Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present. - Inspiration
- The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
- Project Duration
- The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
- Team Members
- Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee - Image Credits
- Image#1-Image#5 photographer: Nayuki, 2019
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
