Qinjianguo Embalagem de Farinha de Inhame by Dongcheng

Qinjianguo Embalagem de Farinha de Inhame by Dongcheng is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2022

Qinjianguo Embalagem de Farinha de Inhame

by Dongcheng

Client: Qinjianguo

A' Design Award de Bronze Winner in Embalagem Category

9,600

Verified Award Winner

Verify Award Status for #128478

Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Qinjianguo Embalagem de Farinha de Inhame

Qinjianguo é um projeto de embalagem para farinha de inhame "iron stick". O produto segue um ciclo de cultivo de dez anos, no qual a terra descansa e apenas uma safra de inhame é cultivada a cada década. O inhame cultivado nesse solo absorve nutrientes abundantes, e a polpa é transformada diretamente em farinha. A caixa mede 120 por 120 por 150 milímetros. Os grafismos compõem um símbolo visual do número dez, construído a partir de andorinhas na primavera, cigarras no verão, o trabalho agrícola no outono, cedros no inverno e agricultores arando a terra. As imagens retratam as estações ao longo da década.

The Recognition

About the A' Design Award de Bronze

Qinjianguo Embalagem de Farinha de Inhame conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Qinjianguo Embalagem de Farinha de Inhame seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Qinjianguo Embalagem de Farinha de Inhame satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU