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Hongzhou Academy Centro de Vendas by Feng Cheng

Hongzhou Academy Centro de Vendas by Feng Cheng is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Design de Arquitetura, Edifícios e Estruturas Competition Category.


PrataArquitetura· 2022

Hongzhou Academy Centro de Vendas

by Feng Cheng

Client: Jiangxi LDY Supply Holdings Co., Ltd.

A' Design Award de Prata Winner in Arquitetura Category

Colors

The Design

About Hongzhou Academy Centro de Vendas

A Academia Hongzhou é um centro de vendas situado na zona central do condado de Nanchang, na China. O edifício acolhe espaços destinados a negociações, trabalhos manuais, atividades infantis e exposição. Dois volumes voltam-se para as vias urbanas num cruzamento e o seu desalinhamento dá origem à praça de entrada. O projeto inspira-se na arquitetura chinesa antiga. Chapas de alumínio são unidas por encaixes, criando uma textura semelhante a tijolo na fachada. Uma superfície curva e suave define o contorno da cobertura e evoca os beirais tradicionais. Amplas superfícies envidraçadas e um átrio de pé-direito elevado conferem ao interior um caráter aberto e acolhedor.

The Recognition

About the A' Design Award de Prata

Hongzhou Academy Centro de Vendas conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Hongzhou Academy Centro de Vendas seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Hongzhou Academy Centro de Vendas é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The project is located in the central area of Nanchang County. As a sales center, it undertakes the functions of negotiation, handwork, children's activity space and display. The building is located at the intersection, so there are two typical blocks facing the urban road respectively. These two blocks shapes the building, and the misplaced part forms the entrance square.
Dimensions & Packaging
Land area: 2375m² floor area: 1221m²
Tags
traditional cutural, ancient architecture, sales center, curved roof, aluminium sheet
Production Technology
Metallic aluminium sheet, glass, coating Material
Design Challenge
To avoid the glue layer on facade, architects designed a gusset plate unit also use aluminium to insure the tone of the grey facade.
Research
Chosing the material for roof was a difficulty. Designers compared the effect and cost of Titanium-zinc Panel, Al-Mg-Mn alloy building sheets and aluminium sheet and finally chosed aluminium sheet as the roof material.
Inspiration
The area has a splendid cultural history in ancient times, so the form fully refers to the ancient Chinese architecture. Aluminum plates are connected by buckles, forming a unique brick texture on the facade. The smooth arc-shaped curved surface outlines the skyline of the building, which reminds people of the eaves curve of ancient Chinese buildings.
Project Duration
The project started in August 2020 in Nanchang and finished in December 2020 in Nanchang, China.
Operation Flow
The building provides people with a comfortable purchasing environment. The large area of glass enables people to enjoy the external scenery. The high atrium increases the width of the space. People can regard it as a commercial building or a place to rest.
Team Members
Seungmin Lee
Qi Zhou
Qinggang Zhu
Long Li
Pengwei Li
Zhenfei Fang
Yuwen Liu
Xu Zhang
Dongqun Li
Tiantian Wu
Image Credits
Image #1: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #2: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #3: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #4: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #5: Photographer Zeng Jianghe, Hongzhou Academy, 2021.

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