Butterfly Acrobat Rótulo de Garrafa de Vinho por Ximena Ureta

O design Butterfly Acrobat Rótulo de Garrafa de Vinho por Ximena Ureta é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2022

Butterfly Acrobat Rótulo de Garrafa de Vinho

por Ximena Ureta

Cliente: CCL Label

Vencedor do A' Design Award de Prata na Categoria Embalagem

29,640

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Cores

O Design

Sobre Butterfly Acrobat Rótulo de Garrafa de Vinho

Butterfly Acrobat é um rótulo envolvente para uma garrafa de vinho chileno. O design mostra uma mulher que voa durante um número de circo, rodeada por borboletas. Os gráficos combinam imagens circenses com as flores e os frutos mencionados nas notas de prova. O rótulo mede 14 por 11 centímetros e é impresso em papel autoadesivo com uma textura prateada perolada. A impressão é feita em seis cores com tecnologia digital, e os acabamentos incluem folha dourada, relevo mecânico e um verniz de brilho médio. O papel é certificado para a gestão florestal responsável.

O Reconhecimento

Sobre o A' Design Award de Prata

Butterfly Acrobat Rótulo de Garrafa de Vinho conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Butterfly Acrobat Rótulo de Garrafa de Vinho seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Butterfly Acrobat Rótulo de Garrafa de Vinho é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The tale of Butterfly Acrobat Amazing Edition, is the fantasy of a woman who can fly during her circus act. Mara is the mysterious butterfly acrobat, thousands of butterflies flock in a colorful torrent in the air under the stage lights, their flower shaped wings open and close to the rhythm of music and using their delicate silk threads as they fly among the audience. Ladies and gentlemen, we would like to present. The most delicate and amazing act in the whole world.
Dimensões e Embalagem: Butterfly Acrobat is a wraparound label. The label information and the back label are located on the same plane. Printed on self - adhesive paper, with a pearly silver textured appearance. It is FSC - certified, accrediting the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light.
Bordeaux Label Dimension: 14x11 cm.
Conicity of 2 mm per side.
Wax capsule
Etiquetas: Etiqueta de vino, packaging, design, wine labels, Circo, Ximena Ureta, Vino chileno, Chilean Wine, Chilean Designer, Acrobata de las mariposas, Butterfly Acobat, Woman nature.
Tecnologia de Produção: Printed on Frozen Orion Diamond paper (90 grs/m2), in exacromy (6 colors), using digital technology on an HP Indigo 6600 machine and its application of terminations on a Digimon. Folia Oro Kurz 425. Mechanical relief. Mechanical Doming Gold. Medium-gloss varnish. Die.
Desafio de Design: The challenge was to create a large format label, whose design would display great personality, which, in turn, could develop a unique concept and manage to contain a great technical challenge both in printing and in its terminations. Incorporating circus graphics, flowers and fruits in the tasting notes, all visually joining the world of butterflies. "Bright ruby red, it tempts the nose with aromas of red forest fruits, exhales delicate scents of cherries and raspberries, combined with the smells of earth and brambles."
Pesquisa: The artist has investigated the history of the circus and, specifically, of Cirque du Soleil, one of the world's best - known entertainment companies which filed for bankruptcy because of the impact of the pandemic. Its most emblematic acts were reviewed, as an inspiration to find the right graphic language. Butterflies, their shapes, the symmetry of their wings have also been studied, further influencing the design of this label. The balance of the circus and the symmetry of the butterflies. Impossible not to cite Gioconda Belli's book "The Butterfly Workshop" Editor: Barbara Fiore.
Inspiração: Butterfly Acrobat is an act of freedom and hope, a poetic response to the pandemic. It is a tribute to circus artists around the world, to jugglers, magicians, fire eaters, acrobats, trapeze artists, equilibrists, clowns, comedians, and musicians who have dedicated their lives to the art of entertainment. It is also part of a trilogy of packagings were the graphic stories are a metaphor showing women who are architects of extraordinary acts and where feminine nature is sensitive and powerful.
Duração do Projeto: This project began in July 2020 in Santiago, Chile and culminated in June 2021
Fluxo de Operação: This packaging is a gift of CCL Label Chile, a printing press specializing in wine labels for all Chilean vineyards, as a graphic sample of excellence in digital technological execution, in exacromy (6 colors) and the application of terminations.
Membros da Equipa: Art direction and design: Ximena Ureta
Second graphic design: Dante Curin
Producer: Juan Rojas
Créditos de Imagem: Image 1,2,3,4,5: Estudio Navarro
Butterfly Illustration: Shutterstock
Character Illustration: Alejandra Acosta