Iguana Embalagem de Bebida Energética by Linnikov Agency

Iguana Embalagem de Bebida Energética by Linnikov Agency is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2022

Iguana Embalagem de Bebida Energética

by Linnikov Agency

Client: Iguana

A' Design Award de Prata Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #129832

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Colors

The Design

About Iguana Embalagem de Bebida Energética

Iguana é um design de embalagem para uma bebida energética vendida em latas de alumínio. A superfície da lata imita a pele de uma iguana, com textura de escamas e marcas de arranhões que sugerem força e energia. Cada sabor é identificado por uma cor de pele diferente. O sabor original utiliza o verde, o sabor de frutas tropicais utiliza o laranja e o dourado, e o sabor de frutas vermelhas utiliza o vermelho. A tipografia acompanha a forma dos arranhões, e o contraste entre preto e branco mantém o nome legível. O design é impresso sobre o alumínio, que em seguida é moldado na forma de lata.

The Recognition

About the A' Design Award de Prata

Iguana Embalagem de Bebida Energética conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Iguana Embalagem de Bebida Energética seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Iguana Embalagem de Bebida Energética é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iguana Energy composition is perfectly balanced. All components perfectly complement each other, creating the energetic effect. All ingredients used in the production of Iguana are natural, giving the taste of invigorating explosive energy and strength!
Dimensions & Packaging: оriginal
Classic taste of invigorating energy

tropical fruits
Bright fruity taste with notes of citrus, designed to awaken your fire.

red berries
Perfect charge of berry energy
Tags: iguana, Energy drinks, can, Leather, scratches
Production Technology: Designs are printed on the aluminum and then crafted into a can
Design Challenge: It was necessary to model an iguana and pick up the skin.
Research: The customer came already with the name Iguana. Our agency had to develop the design of a power bank in three forms. Were offered several options, more simple and concise. And immediately the first option was conceived in the form of skin, the skin of an Iguana. this idea came up on its own. For even greater manifestation and identity, it was the power engineer who was asked to make scratches in the bank, which give a feeling of strength, energy. The font was proposed in the nature of scratches, so that the style would be solid. The contrast of the black-and-white font and bright colored skin makes the writing stand out well. several colors of skin were suggested on the jar depending on the type of flavor. There are three in total.
Inspiration: The very name of the product Iguana and the use of natural ingredients inspired the use of natural images, to show the jar that imitates the skin of the Iguana. The color of the skin changes depending on the taste. The original taste is - Green skin. Tropical flavor - orange/gold. Red Berries - Red Leather shows explosive scratches on this leather. They give a sense of the power and explosive effect that nature can give.
Project Duration: The project started in March 2021 in Lviv and ended in October 2021 in Lviv.
Operation Flow: Custom design will make the product stand out on the shelf.
Team Members: Art-Director and graphic designer: Lynnyk Dmytro
Designer 3D: Alexey Avduevsky