Guangliang 59Plus Flying CoBranded Embalagem de Bebida Destilada by Wei Xu, Yonghui Dong and Rui Wang

Guangliang 59Plus Flying CoBranded Embalagem de Bebida Destilada by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2022

Guangliang 59Plus Flying CoBranded Embalagem de Bebida Destilada

by Wei Xu, Yonghui Dong and Rui Wang

Client: Sichuan Guangliang Wine Industry Co., Ltd.

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #130643

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guangliang 59Plus Flying CoBranded Embalagem de Bebida Destilada

Guangliang 59Plus Flying é uma embalagem de bebida destilada em edição limitada criada em parceria com o Museu de Dunhuang. O design combina elementos dos afrescos de Dunhuang com imagens do programa aeroespacial chinês para expressar a exploração do universo. Uma ilustração mostra uma Apsara voadora e um astronauta com os dedos se tocando, unindo tradição e ciência moderna. A garrafa é branca e translúcida. A pintura fosca aplicada por pulverização imita a textura do jade. Um processo de queima decorativa integral de alta precisão exibe a ilustração ao redor de todo o corpo da garrafa.

The Recognition

About the A' Design Award de Bronze

Guangliang 59Plus Flying CoBranded Embalagem de Bebida Destilada conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Guangliang 59Plus Flying CoBranded Embalagem de Bebida Destilada seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Guangliang 59Plus Flying CoBranded Embalagem de Bebida Destilada satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
Dimensions & Packaging: Package size 83mm322mm, bottle height 287mm, diameter 75mm.
Production Technology: It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
Design Challenge: The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
Research: Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
Inspiration: The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
Project Duration: This product was started in July 2021, Chengdu, China, and was finished in October 2021.
Team Members: Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang