Unique Me Embalagem para Uvas by Agilis Design Graphic Design

Unique Me Embalagem para Uvas by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2022

Unique Me Embalagem para Uvas

by Agilis Design Graphic Design

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #131506

View at A' Design Award Press Release Award Badge

Colors

The Design

About Unique Me Embalagem para Uvas

Unique Me é uma embalagem de cartão de papel desenvolvida para uvas frescas. O design parte da ideia de que não existem no mundo duas pessoas iguais em aparência, pensamentos, caráter ou gestos. Ilustrações desenhadas à mão conferem às uvas rostos simples, apresentando a fruta como um conjunto de indivíduos. Uma paleta de cores fresca e um layout despojado reforçam o tema. O mercado de frutas frescas na China é altamente competitivo e recorre frequentemente a fotografias comuns de frutas ou de paisagens agrícolas. Unique Me procura destacar-se e criar uma ligação emocional com os consumidores.

The Recognition

About the A' Design Award de Bronze

Unique Me Embalagem para Uvas conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Unique Me Embalagem para Uvas seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Unique Me Embalagem para Uvas satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags: Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology: Paper Carton
Design Challenge: Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration: The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members: Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits: Photo Credit: Guibin Ji