BeeHacchee Embalagem de Torta by Shingo Furusho

BeeHacchee Embalagem de Torta by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2022

BeeHacchee Embalagem de Torta

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award de Ferro Winner in Embalagem Category

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Verified Award Winner

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Colors

The Design

About BeeHacchee Embalagem de Torta

BeeHacchee é um design de embalagem para uma torta de queijo com mel. A caixa é hexagonal e remete a uma colmeia, dando forma visual ao conceito do mel. A embalagem é formada a partir de uma única peça de cartão e mede 224 mm de largura, 195 mm de profundidade e 44 mm de altura. O papel kraft transmite uma impressão casual e acessível, enquanto uma borda amarela impressa ao longo da superfície acrescenta contraste. A impressão em amarelo sobre papel kraft é difícil, pois a cor penetra no papel, por isso um parceiro gráfico altamente qualificado foi envolvido para alcançar o resultado pretendido.

The Recognition

About the A' Design Award de Ferro

BeeHacchee Embalagem de Torta conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que BeeHacchee Embalagem de Torta seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, BeeHacchee Embalagem de Torta merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.