Kind Tea is a Charitable Project Embalagem de Chá por Viktoriia Korytina

O design Kind Tea is a Charitable Project Embalagem de Chá por Viktoriia Korytina é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Ferro na Categoria de Competição Design de Embalagem.

FerroEmbalagem· 2022

Kind Tea is a Charitable Project Embalagem de Chá

por Viktoriia Korytina

Vencedor do A' Design Award de Ferro na Categoria Embalagem

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Cores

O Design

Sobre Kind Tea is a Charitable Project Embalagem de Chá

Kind Tea é um projeto de embalagem para uma linha de chás naturais vendidos em favor de um projeto de caridade. O chá é feito por dois meninos com distrofia muscular de Duchenne, e as vendas arrecadam fundos para sua reabilitação. A embalagem apresenta um personagem colorido que reflete a alegria da infância. Três sabores são identificados por três esquemas de cores, de modo que cada variedade seja fácil de reconhecer. Cada sabor também possui uma versão de inverno. O formato é um sachê de 50 gramas com um rótulo de 100 por 180 milímetros. A produção e a montagem foram mantidas simples e econômicas, pois os próprios meninos preparam as embalagens.

O Reconhecimento

Sobre o A' Design Award de Ferro

Kind Tea is a Charitable Project Embalagem de Chá conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Kind Tea is a Charitable Project Embalagem de Chá seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Kind Tea is a Charitable Project Embalagem de Chá merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Dimensões e Embalagem: Format: Sachet with label

50 g

100 mm x 180 mm
Etiquetas: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Tecnologia de Produção: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Desafio de Design: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Pesquisa: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Inspiração: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Duração do Projeto: We joined the project in January 2021 and the guys still work for now
Fluxo de Operação: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patentes: No information
Membros da Equipa: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Créditos de Imagem: This project was made by our in-house team of Wishnia agency.