Taicang Readzone Design de Interiores de Livraria by Cheng Yu Hsieh is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ouro in Design de Espaços Interiores e Exposições Competition Category.
OuroInterior· 2022
Taicang Readzone Design de Interiores de Livraria
Client: CHS Interior Design
A' Design Award de Ouro Winner in Interior Category
Verified Award Winner
Verify Award Status for #133333The Design
About Taicang Readzone Design de Interiores de Livraria
A Taicang Readzone é uma livraria situada no interior de uma loja de departamentos em Taicang, na China. Com 368 metros quadrados, o espaço organiza-se sob a forma de um teatro circular. Estantes de grande altura e portais orientados em múltiplas direções evocam cenas concentradas de ruas urbanas e convidam os leitores à exploração. Linhas de circulação circulares articulam-se com percursos radiais, formando núcleos de livros distintos e áreas de assento diversificadas. Um teto em aço inoxidável atenua a sensação de peso da estrutura de grandes dimensões. Prateleiras, mesas e assentos flexíveis acomodam a leitura individual, a leitura entre pais e filhos e encontros.
The Recognition
About the A' Design Award de Ouro
Taicang Readzone Design de Interiores de Livraria conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Taicang Readzone Design de Interiores de Livraria seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Taicang Readzone Design de Interiores de Livraria cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Taicang Readzone Bookstore, which located in Department Store, is in a circular theater form, and attracts citizens with different backgrounds, ages and reading demands. Moreover, book walls and multi-directional door frames, just look like concentrated urban street scenes, inviting readers to travel and explore, with distinct brand recognition. The designer also brings multiple scenarios, which accommodating not only individual readers, but parent-child reading and working meeting, etc. It furthermore, by virtue of rearrangement on cabinets, tables and chairs, literary salon and more colorful cultural exchanges creates a high-range experience. This feature also combined with the surrounding coffees and reading products provides multiplex type for the customer the commodity.
- Dimensions & Packaging
- This is a 368-square-meters bookstore.
- Tags
- Interior, Design, retail, bookstore
- Production Technology
- In order to evoke a sense of compatible and friendly reading, and promote brand recognition, the designer therefore focuses on the circular theater form.Then introduces human flow interaction and brand topics, ingeniously solves the problems in construction site configuration.
Moreover, its motion trend design diffuses outward in circular and radial patterns, and connects official business, parent-child, relaxation and other abundant reading scenarios. - Design Challenge
- In terms of trans-regional cooperation case, the integration of design and implementation must satisfy both local laws and regulations, material selection limits, as well as long-distance communication trust, and under the impact of epidemic, the project execution schedule will be more hardly to control.
- Research
- In response to semi-circular base features, and though circular theater design to gather stream of readers and topics, it has combined stainless steel ceiling and tactfully eliminated the oppressing sensation from huge construction body, which also symbolizes the origin of human knowledge in vast universe. Besides, circular motion lines connects with radial branch lines to from separately clustered book groups and diverse seating areas, leading readers to wonder through various forms of literary arts with more fun. It also matches with clear guidelines and complete lighting environment to assist readers in quickly searching for target books and thus improve reading comfort level.
- Inspiration
- This young bookstore brand with city context considerations tells us quite a lot about reading and culture in urban daily life, and creates a fresh new consumption pattern and life scenery. Except for function type, the designer has also introduced the third space concept into traditional culture, such as the universe-like theater design, which gathers life tracks and scenarios of different role in city, thereby to create a micro cultural center in city.
- Project Duration
- The project started in March 2021 and finished in June 2021 in Taicang, China.
- Operation Flow
- With the use of circular theater design and towering mazy book walls, readers and books then become the main characters in this place, and through elastic functions among books on display, collect books and seats to fit with different usage scenarios. So that readers with different culture backgrounds, age levels and interests can understand the multiplex possibility and meaning from reading at every unexpected exploration and communication, thus reappearing a urban reading culture by means of theatrical pattern.
- Team Members
- Designer Director: Cheng Yu Hsieh
Designer: Hsin Yun Chiang
Designer: Pao Hua Tsao
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