Whater Embalagem de Bebida por Bloomage Biotechnology Corporation Limited

O design Whater Embalagem de Bebida por Bloomage Biotechnology Corporation Limited é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2022

Whater Embalagem de Bebida

por Bloomage Biotechnology Corporation Limited

Cliente: Bloomage Biotechnology Corporation Limited

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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O Design

Sobre Whater Embalagem de Bebida

Whater é uma garrafa concebida para uma água potável com ácido hialurónico. A garrafa em forma de cápsula é feita de PET, enquanto a tampa interna e a tampa externa em forma de cápsula são feitas de PP. A garrafa e a tampa são produzidas por moldagem por injeção e sopro, e o rótulo é executado por serigrafia e impressão no verso. Um rótulo com uma gota de água azul sobre uma base transparente expressa o tema da marca. A textura fosca da tampa externa melhora a aderência. A altura total de 168 milímetros permite que a garrafa seja transportada em bolsas pequenas.

O Reconhecimento

Sobre o A' Design Award de Bronze

Whater Embalagem de Bebida conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Whater Embalagem de Bebida seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Whater Embalagem de Bebida satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: WHATER is produced by Bloomage Biotech, the biggest player in Research and Development, production and sales of hyaluronic acid. Bloomage Biotech, which is committed to creative technology for vibrant life, is also the first HA manufacturer that applied for the UltraHA as the new material for food and got approval.
Containing hyaluronic acid manufactured by Bloomage Biotech, and using a minimalist formula, WHATER is a healthy HA drink for daily consumption. Naturally found in the body, hyaluronic acid is a natural moisturizer of the human body, with the ability to hold up to 1,000 times its weight of water.
As a spring of biotechnology, WHATER enables people to supplement hyaluronic acid while drinking water, activating radiant glows from the inside out.
Dimensões e Embalagem: 60mm*60mm*168mm
Etiquetas: Portable, exquisite, convenient, moist and elastic, hydrating
Tecnologia de Produção: The bottle and its cap are produced by injection molding and blowing processes, while its label is made by screen printing and back printing processes. The capsule-shaped bottle is made of PET, while its inner cover and outer capsule-shaped cover are made of PP.
Desafio de Design: The package design is the most challenging for the design team. The design for traditional mineral water bottles is already quite mature, so it's very difficult to make further innovation and optimization. Hence, the team shifts to designing in light of the shapes of capsules and lipsticks and makes the product as exquisite, convenient and safe as expected.
Pesquisa: WHATER is the first domestic hyaluronic acid drinkable water in China produced by Bloomage. The product formula is very simple, as it only contains purified water and hyaluronic acid, with no additives or antisepsis. Considering the recommended daily usage and the need for carrying, the design team selects the recyclable PP as the bottle material that endures the heat of up to 140°C. They apply innovative germ-free canning techniques to ensure users' clean and safe water intake.
Inspiração: Water Capsule adopts a minimalist design. The blue water drop label design on the bottle not only serves as a visual hammer, but also reflects its positioning of water retention thousand-time of similar products and its connotation of youth maintenance. The frosted texture of the capsule-shaped outer cover offers a better hand feeling, and makes it easy for consumers to grasp. The label in the center employs a transparent base and drop-shaped label, which accentuates the theme of the brand.
Duração do Projeto: The project was launched in Beijing in March 2021, completed in August the same year, and made its debut at China Cosmetic Summit in Shanghai in September 2021.
Fluxo de Operação: With a full height of 168mm, it can be easily put into carry-on luggage such as satchels and underarm bags so that customers experience the moist maintenance of the hyaluronic acid water anytime and anywhere. The (frosted/smooth) surface and ergonomic bottle size design gives users a good grip.
Membros da Equipa: Managing Director: Lu Gao
Copartner: Lei Wang
Majordomo: Ludan Fan
Manger: Gang Wang
Senior designer: Jianping Sheng