Prata Embalagem · 2022
Guizhou Moutai Maoyuan Jiu Embalagem para Bebida Destilada
by Luo Heng
- A' Design Award de Prata 2022 in Embalagem
- CLIENT: Laboratory and Hopeful
- Estimated Number of Design Views: 17,198
- Verification code 1A615E8845 · Verify this award
Colors
About Guizhou Moutai Maoyuan Jiu Embalagem para Bebida Destilada
Guizhou Moutai Maoyuan Jiu é um design de embalagem para uma bebida destilada chinesa. A garrafa é feita de vidro com processo de jateamento de areia e logotipo em relevo em ouro rosé. O gargalo recebe acabamento por processo de pulverização metálica, e o topo da tampa apresenta relevo em imitação de vidro. A caixa externa utiliza estampagem a quente e relevo. Verde-escuro e dourado compõem a paleta cromática principal. Os padrões de ondas fazem referência ao rio Chishui, utilizado na produção, enquanto uma deusa voadora na tampa e uma grua com ramos de pinheiro no gargalo seguem motivos tradicionais chineses.
About the A' Design Award de Prata
Guizhou Moutai Maoyuan Jiu Embalagem para Bebida Destilada conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Guizhou Moutai Maoyuan Jiu Embalagem para Bebida Destilada seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Guizhou Moutai Maoyuan Jiu Embalagem para Bebida Destilada é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Press Kit
- Unique Properties
- By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
- Dimensions & Packaging
- The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
- Tags
- Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
- Production Technology
- The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
- Design Challenge
- Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant. - Research
- Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories. - Inspiration
- The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
- Project Duration
- The project started in November 2019 in Jiangxi and finished.
- Operation Flow
- Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
- Image Credits
- Luo Heng
